What’s new in SAP Enterprise Product Development, product innovation management in 2302
Continuous innovation plays a vital role in the success of any enterprise. But how are innovation campaigns to be systematically managed in a flood of new ideas for products or services?
I’m Elizabeth Zhang, the Product Owner of SAP Enterprise Product Development, product innovation management, and excited to introduce this new capability to all of you. It will offer a platform to help you manage ideas and feedback to generate a positive business outcome, and foster an innovation culture and ecosystem.
Find out if Product Innovation Management is right for you!
Product Innovation Management is the one-stop shop where you can capture promising ideas, evaluate ideas with merits, and define new product requirements.
Before the solution is put into practice by end users, the administrator should set up a few configurations, including evaluation questionnaires, phases, and tags.
The innovation process involves different personas and consists of several steps.
Initially, the Product Manager builds up an innovation campaign based on a topic. The campaign acts as the ecosystem where managers enable internal and external parties to submit ideas and choose an appropriate evaluation questionnaire.
Next, the capability provides a platform for idea submitters to share their ideas and feedback. They can view ideas from others and comment on them in a basic form of community.
Then it is time to into ideas and distills them down into promising points that can bring value. The Product Manager assigns Experts for each idea who evaluates them from different perspectives and also scores them.
These evaluated ideas can be grouped to form so-called needs.
Let’s introduce the functions in Product Innovation Management to visualize the process flow mentioned above.
You will find the section for Product Innovation Management in the launchpad.
The Product Managers set up campaigns, manage submitted ideas, and control the whole lifecycle of the innovation process with the ‘Manage Campaigns’ and ‘Manage Ideas’ applications.
Idea submitters are enabled to participate in the campaigns, share their ideas, and discuss various topics.
Also, they can go through ideas from others and leave their comments in the ‘Innovation Homepage’ application.
Experts can evaluate these ideas with various questions, submit evaluations, and provide professional feedback.
After evaluation and analysis, valuable ideas can be grouped to form needs.
A planned enhancement of the solution is to enable the Needs to be integrated into requirements in the EPD Requirements Management application, and so initiate a digital thread from the first idea to the consumed product.
That was a quick overview of EPD product innovation management, including where to find the specific content for users, the business process flow, and the functions of each application.
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