Uncovering Hidden Gems: SAP Customer Data Cloud An...

SARK · ‎03-07-2023

Introduction: The Importance of Understanding User Behavior

Have you ever wondered what goes on behind the scenes of a website or app? The clicks, the taps, the swipes – they all tell a story. And that story is something every business owner should know.

Luckily, with SAP Customer Data Cloud's reports and analytics, you can gain valuable insights into user behavior on your site or app. Let's take a closer look at what these reports and analytics have to offer:

User Identities Reports: Get to Know Your Users

Do you want to know who's visiting your site or app? The User Identities Reports have got you covered. You can see the number of new users who registered on your site or app, sorted by day. You can also see the number of new users by their social media provider (Facebook, Twitter, etc.), the number of daily logins on your site or app, the number of logged-in users by their social media provider, and the number of new social networks that have been used to log in to your site. And if you want to learn more about your users, the Demographics Report provides demographic information about them.

User Identities

Identity Query Tool: Dynamic User Profile Data Retrieval

The Identity Query Tool is a dynamic tool for searching and retrieving users' profile data. You don't need any database knowledge to use it – just create search queries using simple dropdown menus. It's a quick and easy way to access your users' data and export to excel sheet.

Export to Excel

Customer Insights: Segment and Analyze Your Users

SAP Customer Data Cloud's Customer Insights (CI) is a tool that generates useful analytics on users based on the statistics gathered by your site and stored in the SAP Customer Data Cloud. The tool offers an intuitive interface that allows you to segment and cross-segment users by demographics, interests, social behavior, influence, and revenue-generating activities. With CI, you can analyze your users' social data and gain insights into their interests, influence levels, social behavior, revenue, and purchase activities. The customizable filters help you segment users to display the information that's most relevant to your business.

Demographics

Third-Party Analytics Integration: Combining the Power of CDC with Other Analytics Platforms

SAP Customer Data Cloud offers integration solutions for Google Analytics, Google Universal Analytics, and Adobe Analytics. In addition, you can integrate CDC with any third-party analytics platform using a simple code integration.

Integrating CDC with your third-party analytics platform enables you to include additional data from CDC's social events when you're tracking your website's traffic. You can see how social actions are impacting your KPIs, and get a historical comparison of top shared content.

Security Dashboard: Monitoring and Improving Your Site's Security

The SAP Customer Data Cloud console's Security Dashboard is a tool that allows users to monitor the security of their sites in real-time. The Security Dashboard provides information on the security status of sites, including SSO group dashboards, overall security rank, total login attempts, login risk score, blocked login attempts, RBA rules and enforcement, blocked IPs, blocked device IDs, and world map risk management. Users can add or remove child sites to compare traffic between them using the selector at the top. Overall, the Security Dashboard is a useful tool for monitoring and improving the security of SAP Customer Data Cloud sites.

Blocked Login Attempts

Overall Security Score

RBA Enforcements

Invalid Credentials

But how do these reports and analytics benefit your business?

First and foremost, they provide valuable insights into user behavior on your site or app. By analyzing user data, you can gain a deeper understanding of your users and how they interact with your site. You can track KPIs you're already monitoring, and see how social actions impact those KPIs. For example, if you notice that users who log in with their social media accounts spend more time on your site and are more likely to make a purchase, you can use that information to tailor your marketing efforts and boost your sales.

Conclusion: The Power of SAP Customer Data Cloud's Reports and Analytics

In conclusion, if you want to stay on top of your game and keep up with the ever-changing world of online business, SAP Customer Data Cloud's reports and analytics are your secret weapon. Not only do they provide valuable insights into user behavior on your site or app, but they also give you the tools to monitor and improve the security of your online presence.

The Security Dashboard provides you with real-time monitoring of your site's security status, allowing you to keep a close eye on potential cyber threats and take necessary actions to improve the security of your site.The User Identities Reports and Identity Query Tool allow you to delve deeper into your users' data, from demographics to social behavior. And with Customer Insights, you can segment and cross-segment users by a variety of criteria to gain a better understanding of your audience.

But it doesn't stop there. SAP Customer Data Cloud also offers third-party analytics integration, so you can combine the power of CDC's reports and analytics with the features of Google Analytics, Google Universal Analytics, Adobe Analytics, or any other third-party platform. This integration enables you to gain even more insights into user behavior, including social actions that impact your KPIs.

In short, SAP Customer Data Cloud's reports and analytics are like having a crystal ball into the minds of your users. With these tools at your disposal, you can uncover hidden patterns and trends that will take your business to the next level. So don't hesitate - become a data whisperer today and start using SAP Customer Data Cloud to drive your success.