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Author's profile photo Oguzhan Genis

The Customer Portal Landscape: Empowering customers and improving business operations

In today’s fast-paced business environment, customers expect easy and convenient access to information, support, and services. Customer portals are a powerful tool that can help organizations meet these expectations and provide a better overall customer experience.

A customer portal is a secure online platform that allows customers to access and manage their account information, view, and update their profile, and access a variety of other services and resources. The portals are typically accessed through a website or mobile app and are designed to provide a personalized and intuitive experience for the customer.

The landscape of customer portals is constantly evolving, with new technologies and trends emerging all the time. Here are a few key trends that are shaping the customer portal landscape today:

  1. Increased emphasis on self-service: Customers today demand the ability to access information and complete tasks on their own, without having to contact a customer service representative. Customer portals are becoming increasingly self-service oriented, with features like personalized dashboards, real-time data access, and self-service options for things like account management, billing, and support requests.
  2. Improved customer experience: Customer portals are designed to improve the overall customer experience by providing a single source of information and support. With features like real-time data access, personalized dashboards, and secure communication channels, customer portals are empowering customers and helping organizations build stronger relationships with their customers.
  3. Increased data security: With the increasing volume of sensitive customer data being stored and accessed through customer portals, security is a critical concern. Customer portals must be designed with strong security measures in place to protect both the customer and the organization from potential data breaches and other security threats.
  4. Integrations with other systems: Customer portals are becoming increasingly integrated with other systems, such as CRM, ERP, Content Management Platforms, and other business systems. This integration allows organizations to streamline operations, provide real-time data access, and improve the overall customer experience.

The customer portal landscape is constantly evolving, but one thing is clear: customer portals are becoming an increasingly important tool for organizations looking to provide a better customer experience and improve their operations.

SAP for Me has been launched by SAP as a self-service customer portal platform for SAP customers and partners to improve the customer journeys and provide a superior customer experience. It provides a personalized, integrated, and intuitive experience to help users manage their interactions with SAP and access the information and resources they need. You can access SAP for Me via the website

Thanks and best regards,


Customer Experience Lead and Business Owner SAP for Me


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      Author's profile photo Stephen Hallinan
      Stephen Hallinan

      It is fantastic we are providing this.

      Our own customers also want to Empower their Customers and Improve Business Operations.

      Digital transformation goes hand in hand with evolving to digital first self serve and innovation.

      Now with SAP Build WorkZone, we can provide our customers with the capability to offer digital self serve, and an improved Customer Experience.

      In SAP Customer Experience, we call this approach 'One Office' .

      Author's profile photo Oguzhan Genis
      Oguzhan Genis
      Blog Post Author

      Thank you Stephen for your feedback. Yes, One Office with digital self-services are key to increase customer engagement, optimize customer journeys and streamline customer support which ultimately improves customer experience.