SAP Emarsys Deliverability Homepage

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Infographics - deliverability made easy!

Good Deliverability afonso.salgado

Bad Deliverability afonso.salgado

Email Opt-in afonso.salgado

Emarsys Deliverability Overview and Discussion

Welcome to Emarsys Deliverability in SAP Community A quick intro to your SAP Emarsys Deliverability team and some key concepts before you start steve_emarsys	The changing world of email marketing and deliverability Here are a few updates and developments in our fast-changing industry. normanf	Email Rebranding guide Infographic: How to prepare for a change in your email sender domain, helping to speed up your rebranding and avoid issues kostas.ka
Polish ISP deliverability guide How to improve your email deliverability to WP, Interia and Onet in Poland normanf	Deliverability guide to major global ISPs Email sending and deliverability guidelines for the world's major email providers. kostas.ka	Explaining Email List Bombing How to understand, identify and prevent this growing industry threat katebo

Email Sign-up Process and List Management

How to build and maintain a healthy mailing list How to protect your sign-up process and maintain list quality normanf	Higher opt-ins using tickboxes and radio buttons in line with GDPR  How to choose the sign-up method that will work best for you steve_emarsys	Inactive Contacts in Email Marketing How to email inactive contacts, understanding warning signals, and how to resolve issues steve_emarsys
The risks and rewards of different Opt-in Methods How your email subscription processes effects your data quality and deliverability. vytismar	Alternative email opt-out methods The unsubscribe methods that exist in addition to the unsubscribe link normanf	Infographic: Email Opt-in afonso.salgado

Email Sending Good Practice

Writing a good subject line A good subject line improves your deliverability and open rates. In this guide, we give you some practical tips on how to get this right every time normanf	Composing a good marketing email Here’s a short guide on how to compose your message to give it the best chance of hitting the inbox to get better campaign results normanf
Marketing and service messages. Learning from the ICO and AMEX Explaining the ICO ruling and how that applies to the wording of your service messages steve_emarsys	Automated engagement targeting to ensure great deliverability How to send emails that hit the inbox, generate revenue, and maintain broad email reach miguelmarques

Email configuration and ESP migration

ESP migration best practices What to expect, common pitfalls, and practical tips to simply your migration kostas.ka	How to plan your ESP migration Infographic: Guide and infographic to plan your ESP migration afonso.salgado	12 tips to speed up ESP Migration What impacts ESP Migration timescales, and what you can do to speed things up steve_emarsys
DMARC Reporting Taking a closer look at the optional parameters in DMARC record (rua/ruf) for DMARC reporting. katebo	Setting up BIMI An introduction to the Brand Indicators for Message Identification and instructions for its implementation. vytismar	BIMI and Trusted Dialog BIMI and Trusted Dialog. Where do they help, and which is most useful for your contacts in your target markets? normanf
Email Rebranding guide Infographic: How to prepare for a change in your email sender domain, helping to speed up your rebranding and avoid issues kostas.ka	Gmail annotations Gmail annotations allow you to label emails, such as for importance or follow-up. I show how you implement Gmail annotations using Emarsys. normanf	Demystifying DMARC a short history of DMARC, explaining the jargon, how it works, and why DMARC is important for your email campaigns and your brand. katebo
Separating marketing and transactional subdomains What you should know before setting up your subdomains for your email communications katebo	Email warmup – make it count! A quick overview of the email warmup process, and my personal tips to ensure success kostas.ka	3 steps to protect your sender reputation What you can do to protect your sender reputation and your email eco system. normanf

 

Email Deliverability Problem Solving

 

How to test if your content is causing deliverability issues? A simple step-by-step process to show how to identify which part of your email content causes your email campaigns to be delivered to the junk folder vytismar	Role addresses and how they impact your email campaigns Role email addresses are company email accounts such as help@ and admin@. This article explains the risks of including these in email marketing normanf	Get your email program ready for Black Friday What areas do you need to consider when starting to plan your Black Friday marketing? Here's some top-level tips to get you started miguelmarques
Fehlerhafte T-Online Blockbounces und warum diese auftreten können Ein genauerer Blick auf falsch-positive Blockbounces, die durch Fehlklassifizierungen des Spam-Filters von T-Online verursacht werden normanf	Deliverability issues? The most common causes, and how to fix them! I explain about some of the reasons you might have deliverability issues and we will also offer you solutions to recover, and practices to avoid miguelmarques	Zustellungsprobleme bei E-Mails: Was es zu beachten gilt und wie man sie behebt In diesem Artikel werden die häufigsten Ursachen für Zustellungsprobleme erläutert, wie sie vermieden werden können und welche Lösungen es gibt normanf
Spam traps explained An overview to explain what they are, how to identify and how to prevent kostas.ka	Using noreply@ From Address Why you should be careful before using "noreply" when sending emails kostas.ka