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Technical Articles
Author's profile photo Steve Henderson

SAP Emarsys Deliverability Homepage

Infographics – deliverability made easy!

Good Deliverability

Afonso Salgado

Good%20Deliverability

Bad Deliverability

Afonso Salgado

Bad%20Deliverability

Email Opt-in

Afonso Salgado

Emarsys Deliverability Overview and Discussion

Welcome to Emarsys Deliverability in SAP Community

A quick intro to your SAP Emarsys Deliverability team and some key concepts before you start

Steve Henderson

The changing world of email marketing and deliverability

Here are a few updates and developments in our fast-changing industry.

Norman Fischer

Email Rebranding guide

Infographic:

How to prepare for a change in your email sender domain, helping to speed up your rebranding and avoid issues

Kostas Karagkounis

Polish ISP deliverability guide

How to improve your email deliverability to WP, Interia and Onet in Poland

Norman Fischer

Deliverability guide to major global ISPs

Email sending and deliverability guidelines for the world’s major email providers.

Kostas Karagkounis

Explaining Email List Bombing

How to understand, identify and prevent this growing industry threat

Ekaterina Borodina

Email Sign-up Process and List Management

How to build and maintain a healthy mailing list

How to protect your sign-up process and maintain list quality

Norman Fischer

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Higher opt-ins using tickboxes and radio buttons in line with GDPR 

How to choose the sign-up method that will work best for you

Steve Henderson

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Inactive Contacts in Email Marketing

How to email inactive contacts, understanding warning signals, and how to resolve issues

Steve Henderson

The risks and rewards of different Opt-in Methods

How your email subscription processes effects your data quality and deliverability.

Vytis Marciulionis

Alternative email opt-out methods

The unsubscribe methods that exist in addition to the unsubscribe link

Norman Fischer

Infographic: Email Opt-in

Afonso Salgado

Email Sending Good Practice

Writing a good subject line

A good subject line improves your deliverability and open rates. In this guide, we give you some practical tips on how to get this right every time

Norman Fischer

Composing a good marketing email

Here’s a short guide on how to compose your message to give it the best chance of hitting the inbox to get better campaign results

Norman Fischer

Marketing and service messages. Learning from the ICO and AMEX

Explaining the ICO ruling and how that applies to the wording of your service messages

Steve Henderson

Automated engagement targeting to ensure great deliverability

How to send emails that hit the inbox, generate revenue, and maintain broad email reach

Miguel Marques

Email configuration and ESP migration

ESP migration best practices

What to expect, common pitfalls, and practical tips to simply your migration

Kostas Karagkounis

How to plan your ESP migration

Infographic:
Guide and infographic to plan your ESP migration

Afonso Salgado

12 tips to speed up ESP Migration

What impacts ESP Migration timescales, and what you can do to speed things up

Steve Henderson

DMARC Reporting

Taking a closer look at the optional parameters in DMARC record (rua/ruf) for DMARC reporting.

Ekaterina Borodina

Setting up BIMI

An introduction to the Brand Indicators for Message Identification and instructions for its implementation.

Vytis Marciulionis

BIMI and Trusted Dialog

BIMI and Trusted Dialog. Where do they help, and which is most useful for your contacts in your target markets?

Norman Fischer

Email Rebranding guide

Infographic:
How to prepare for a change in your email sender domain, helping to speed up your rebranding and avoid issues

Kostas Karagkounis

Gmail annotations

Gmail annotations allow you to label emails, such as for importance or follow-up. I show how you implement Gmail annotations using Emarsys.

Norman Fischer

Demystifying DMARC

a short history of DMARC, explaining the jargon, how it works, and why DMARC is important for your email campaigns and your brand.

Ekaterina Borodina

Separating marketing and transactional subdomains

What you should know before setting up your subdomains for your email communications

Ekaterina Borodina

Email warmup – make it count!

A quick overview of the email warmup process, and my personal tips to ensure success

Kostas Karagkounis

3 steps to protect your sender reputation

What you can do to protect your sender reputation and your email eco system.

Norman Fischer

 

Email Deliverability Problem Solving

 

How to test if your content is causing deliverability issues?

A simple step-by-step process to show how to identify which part of your email content causes your email campaigns to be delivered to the junk folder

Vytis Marciulionis

Role addresses and how they impact your email campaigns

Role email addresses are company email accounts such as help@ and admin@. This article explains the risks of including these in email marketing

Norman Fischer

Get your email program ready for Black Friday

What areas do you need to consider when starting to plan your Black Friday marketing? Here’s some top-level tips to get you started

Miguel Marques

Fehlerhafte T-Online Blockbounces und warum diese auftreten können

Ein genauerer Blick auf falsch-positive Blockbounces, die durch Fehlklassifizierungen des Spam-Filters von T-Online verursacht werden

Norman Fischer

Deliverability issues? The most common causes, and how to fix them!

I explain about some of the reasons you might have deliverability issues and we will also offer you solutions to recover, and practices to avoid

Miguel Marques

Zustellungsprobleme bei E-Mails: Was es zu beachten gilt und wie man sie behebt

In diesem Artikel werden die häufigsten Ursachen für Zustellungsprobleme erläutert, wie sie vermieden werden können und welche Lösungen es gibt

Norman Fischer

Spam traps explained

An overview to explain what they are, how to identify and how to prevent

Kostas Karagkounis

Using noreply@ From Address

Why you should be careful before using “noreply” when sending emails

Kostas Karagkounis

 

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