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Author's profile photo Julian Goldschmitt

Upcoming – SAP MaxAttention Summit 2023


We are pleased to inform you about the upcoming SAP MaxAttention Summit 2023 taking place in-person on March 19–21, 2023 at the Hotel Vier Jahreszeiten Kempinski in Munich, Germany to celebrate 20 years of SAP MaxAttention.

We will provide insights into SAP’s strategy and share how SAP MaxAttention helps drive continuous improvements to realize the most value from customers investment into SAP software. The best practices shared by customers and SAP in the experience sessions will guide them on their transformation journey – whether they have a cloud-first or a hybrid cloud strategy.

We have planned two days with an exciting program covering a variety of topics. It will start with a welcome reception on Sunday evening, followed by a day-and-a-half of keynotes, dialogues, customer experience sessions, networking, and an extraordinary evening event.

In total, we expect approximately 200 attendees from our leading customers around the globe.

This will be an opportunity for customers to connect with members of the SAP Executive Board, to join keynotes and customer sessions, and to interact with peers from the SAP MaxAttention community. In addition, exclusive 1:1 meetings are offered with our SAP executives for an individual exchange.

We are thrilled to share that Scott Russell and Thomas Saueressig from the SAP Executive Board will be joining us at the event, along with other top SAP executives like Jan Gilg, Gero Decker, Peter Maier, Anja Schneider and more.

Customers can immerse themselves in a 20-year history of digital innovation and technology, powered by SAP MaxAttention and explore within a variety of Executive panels and Customer Experience Sessions, how companies are building resilient and sustainable digital landscapes with the help of SAP solutions and offerings to stay ahead in the digital race.

The following topics will be part of this year’s agenda:

  • Drive company-wide transformation with RISE with SAP, including SAP S/4HANA Cloud and SAP Business Technology Platform (SAP BTP)
  • Take your business processes to the next level with SAP Signavio
  • Achieve resiliency by leveraging hybrid end-to-end operations and exceed your cybersecurity needs
  • Create a holistic architecture and future-proof roadmap to stay ahead of the competition
  • Support sustainable businesses with SAP’s sustainability capabilities

The detailed agenda can be found here.

Please find information regarding the locations below:

The welcome reception will take place in the Restaurant Schwarzreiter, Hotel Vier Jahreszeiten Kempinski.


Restaurant Schwarzreiter, Hotel Vier Jahreszeiten Kempinski

The Networking Dinner is held as an exclusive evening event in a great atmosphere. In the SAP Alm, the Summit participants can interact with other attendees and enjoy the culinary delights in a classic Bavarian setting.


“SAP Alm”

In case of any questions or you are interested in joining as a SAP MaxAttention customer, please do not hesitate to reach out:

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