New! eLearning Offering for SAP Marketing Cloud on Learning.SAP.com

Hello,

On behalf of the SAP CRM & CX Product Learning CoE team, I am pleased to announce the official release of a new eLearning course for SAP Marketing Cloud, titled: Uncover Key Features and Benefits of SAP Marketing Cloud. This new eLearning is hosted on our new learning platform, Free SAP Online Courses | SAP Learning

With SAP Marketing Cloud you can optimize marketing to drive performance and revenue. This eLearning course will provide you with the fundamental information to get started with this solution.

How to access the new eLearning course offering:

eLearning Course Link: Uncover Key Features and Benefits of SAP Marketing Cloud

Course Objective: After completing this learning journey, consultants, administrators, and business users will be able to describe the structure and benefits of SAP Marketing Cloud and the underlying data model, including extensibility, segmentation, and scoring capabilities. You will understand how to then use these key marketing features to target customers and build account relationships.

Course Units: There are 4 units in Part 1 of this elearning

1. Introducing SAP Marketing Cloud
2. Capturing and Enriching Customer Information with Dynamic Customer Profiling
3. Using Scores in SAP Marketing Cloud
4. Segmenting Customer Data

Duration: It takes approximately 2 hours to complete all four units

Content Proficiency Level: This is intended for new to intermediate users

Prerequisites: None

We hope that you gain a solid foundation for SAP Marketing cloud by taking this eLearning. Part 2 of the SAP Marketing cloud eLearning will be published in late Jan of 2023