Setting up BIMI

Brand Indicators for Message Identification (BIMI) has emerged as the most anticipated technology in the near future of email marketing. This article gives you an introduction with a summary to the Brand Indicators for Message Identification and instructions for its implementation.

What is BIMI (Brand Indicators for Message Identification)?

BIMI provides you a simple way to display your brand. BIMI allows email users to see logos associated with specific brands sending authenticated email.

With BIMI you can:

Display your logos on your emails.
Control the logos displayed in your email messages.
Improve immediate brand recognition and enhanced user experience.

BIMI increases the consumer trust you have built and ensures brand recognition by linking your logo to your emails. BIMI provides an additional incentive for brands to adopt proper email authentication.

For more information, see the BIMI group’s own page.

Supported mailbox providers

Mailbox providers are still adapting BIMI, so the list is also being updated when new providers step up. As such, for the full list of mailbox providers supporting BIMI, please see BIMI’s own page.

Implementation

There are a few prerequisites that you should fulfill before implementing BIMI in your email campaign.

Please check general BIMI implementation guide on their official website

Generating or checking BIMI records

Please check the official BIMI lookup and generator tool.

Image file specifications

Please check the exact requirements and the conversion tool available at the BIMI Group’s official page.

BIMI FAQs

FAQ for senders and marketers
FAQ about VMC (Verified Mark Certificate)

If you did not find what you were looking for or if you have further questions or uncertainties, please reach out to our support teams.

What’s next?

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You can ask questions and provide suggestions for helpful email deliverability topics in the Q&A area Q&A – SAP Emarsys Email Deliverability.

And if you’d like to find out more SAP Emarsys, you can visit the community page: SAP Emarsys CX.

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