Skip to Content
Event Information
Author's profile photo Viviane Sousa da Silva

Regional SAP MaxAttention Influencer Forums Complementing the Global SAP MaxAttention Summit


Where industry-leading customers can shape the SAP MaxAttention program to meet their specific transformation and adoption needs

In this blog post, you will gain exclusive insights into SAP MaxAttention Influencer Forums, a regional event series, solely for SAP MaxAttention customers. Find below the purpose of the event concept, customer feedback and learnings, a summary of past events and an outlook towards 2023.

Guiding customers through their digital transformation in a world confronted with climate change and major economic challenges

Companies are on the path to becoming intelligent and sustainable enterprises. At the same time, they are confronted with major global challenges to increase their resilience in the face of disrupted supply chains, inflation, as well as energy and climate crises.

In addition, as information technology continues to evolve, SAP products are continuously being enhanced to meet the above mentioned business challenges. As a suite provider, SAP customers can take advantage of integrated end-2-end processes that make them intelligent enterprises, including competitive functional extensions and third-party products. Starting with value cases and business process design, architectural guidance, and the right planning to best leverage SAP solutions’ capabilities. These challenges are therefore the guiding topics for the agenda of the SAP MaxAttention Influencer Forums.

The SAP MaxAttention Influencer Forums, a new regional event series, were created with the goal of listening to our customers addressing their individual needs

SAP MaxAttention serves companies in both mature and emerging markets. It is essential to understand the different regional business requirements within these diverse markets.

This year we held the first three regional forums: In Chicago, Bangalore, and Berlin.  Customers had the opportunity to influence SAP MaxAttention offerings. They have benefited from an open, interactive, and in-person exchange with SAP engineering and services experts, as well as best practices sharing from other customers. In addition, participation impacts the focus areas of the annual and global SAP MaxAttention Summit. The intimate setting of these events creates space for sharing individual needs, addressing specific topics of interest, and addressing current concerns.

In 2022, SAP MaxAttention Influencer Forums were hosted in three locations covering five regions to better understand industry- and region-specific business imperatives

Due to Covid-19 restrictions earlier this year, the SAP MaxAttention team in collaboration with the SAP Intelligent Enterprise Institute slowly but steadily scheduled on-site events in three different regions and market units. These regional forums addressed customer needs and aimed to achieve closer alignment between customers and SAP MaxAttention offerings. In addition, further enhancements to the SAP MaxAttention offering, including the commercial framework, were presented to obtain first-hand customer feedback.

During the dialogs, expert talks, design thinking and customer best practice sharing sessions, customers were guided to successfully transform their businesses by applying cloud solutions from SAP, leveraging a clean core with custom code remediation and industry innovations on the SAP Business Technology Platform (SAP Business Technology Platform). This included complementary SAP partner solutions and integration of proprietary and third-party components, and much more.

Most importantly, attendees enjoyed the opportunity to network with other SAP MaxAttention customers as well as SAP leadership and experts during breaks and dinner events.

Below you find a short summary with key highlights of the past events:

  • Pilot Event for North America, Chicago on June 14-15th

Our very first forum was hosted in Chicago, USA, where we piloted the new concept and invited a small group of customers who could join in person. The two-day event started with an inspiring talk by Timo Elliott, VP & Global Innovation Evangelist for SAP sharing his perspective on how innovation can be achieved in a volatile world. Next, Bob Marchand, Head of Premium Engagement Services North America introduced the customers to the new developments within SAP MaxAttention. The main topics of the two days were SAP MaxAttention in the cloud world and the journey to a clean core. Additional topics covered were sustainability, industry cloud, and business process intelligence. Customers highly valued the insights they received throughout the event. Concerns regarding their current security challenges were raised and our experts guided them towards a better understanding of how to make the best of their SAP MaxAttention engagements.

  • India, hosted in Bangalore on August 25th

The second event was held in Bangalore, India. The one-day on-site event was very well received by the customers. Sindhu Gangadharan, SVP & MD, SAP Labs India introduced the customers and shared the idea and capabilities of SAP Labs India. Kurt Bauer, Global SVP of Premium Engagements, guided them through SAP MaxAttention’s strategic direction. Focus topics of the event were Business Transformation with RISE with SAP and SAP Signavio solutions, Journey to a Clean Core​ based on SAP BTP and Intelligent Custom Code Management​. These were followed by a brief yet comprehensive overview on the newly established Select Success Experience from the SAP​ Services and Support portfolio. The customers valued the insights regarding SAP’s latest product developments and were eager to dive deeper into the technical innovations SAP offers.

  • Europe, Middle East and Africa, hosted in Berlin Oct. 19-20th

Our third and final Forum in 2022 was held in Berlin, Germany, for customers from Europe, the Middle East and Africa. The main topics were business transformation in the cloud world and the path to a clean core, with a strong focus on current topics such as sustainability. Martin Wezowski, Chief Futurist and Head of The Future Hub at SAP, kicked off the two-day event with an inspiring talk that not only highlighted the urgency of the current economic and global situation, but also provided perspectives on how SAP can add value. Regional Premium Engagements Leaders Stephanie Lockemann (MEE) and Jaikumar Ramakrishnan (EMEA North) joined Kurt Bauer as Global Program Lead in a lively discussion with customers about their needs and expectations. The customers in Berlin expressed their appreciation for SAP MaxAttention and provided sometimes straightforward, but always constructive feedback. They also concluded that the forum was just the right size to facilitate open dialogues in a small group of 10-20 participants. They looked forward to an annual repeat as the annual and global SAP MaxAttention Summit is scheduled for next March.

The good news: customers rely on SAP MaxAttention and appreciate the clear guidance and detailed solution expertise they receive therefrom.

The consolidated customer feedback of all three events shows that customers overall share the sentiment of enjoying the close and especially in-person collaboration. They raised their interest in upcoming events to gain more insights and guidance on new developments and how best to leverage SAP MaxAttention services.

The SAP MaxAttention customers are front-running companies with highly digitized and heavily integrated process landscapes, leverage SAP MaxAttention engagements to successfully navigate their transformation process. They see the benefit of SAP MaxAttention in the assurance that they are going for the right end-to-end technical and process design that best fits their target operating model. With this SAP charter for customized solution support and guidance, SAP MaxAttention customers aim to achieve business results and success with the flexibility and resilience they need to manage the increasing change and disruption.

With SAP MaxAttention we ensure they can leverage all the capabilities to successfully manage their digital transformation and sustain future growth.

The annual, global SAP MaxAttention Summit is planned for March 19-21, 2023 in Munich, Germany

We look forward to celebrate 20 years of SAP MaxAttention with you at the annual and global SAP MaxAttention Summit which will take place on March 19-21, 2023 in Munich at the Hotel Vier Jahreszeiten Kempinsiki. The feedback and learnings we gained throughout the three SAP MaxAttention Influencer forums this year will shape our agenda.

We are thrilled to share that Scott Russell and Thomas Saueressig from the SAP Executive Board will be joining us at the event, along with other top SAP executives like Jan Gilg, Gero Decker, Peter Maier, Anja Schneider and many more. Visit our event page for more information on the SAP MaxAttention Summit 2023, including the agenda and speaker details.

More SAP MaxAttention Events, like the SAP MaxAttention Forums and SAP MaxAttention Innovation Workshops, as well as the SAP MaxAttention Lounge at Sapphire Orlando are currently in the planning for 2023. Stay Tuned!


Engage with us

In case you are interested in attending one of our upcoming events, please subscribe to our SAP MaxAttention Newsletter and never miss out on any news.

Follow SAP Service and Support on LinkedIn.

Your feedback

Feel free to share your feedback and thoughts in the comment section below.

Related content

For visiting the Select Success Experience page, please click here.

Subscribe to upcoming SAP MaxAttention Innovation Workshops here.

Learn more about the Intelligent Enterprise Institute here.


Some impressions

(Chicago, US)

(Bangalore, India)

(Berlin, Germany)

Assigned Tags

      1 Comment
      You must be Logged on to comment or reply to a post.
      Author's profile photo Kurt Bauer
      Kurt Bauer


      well summarized. I really enjoyed the open dialogue with the customers across 5 different regions with different market and industry characteristics, and SAP MaxAttention experiences ranging from from 1 year to almost 20 years. I have noted down many advice and feedback to be discussed in the ongoing evolution of the SAP MaxAttention program.

      I want to thank everyone for their contribution making this exchange happen and a valuable source.