Skip to Content
User Experience Insights
Author's profile photo Sophia Marx

What’s New in SAP Conversational Experience Design? Lots!


The Fiori SAP Conversational Experience Design (CxD) team just released the latest SAP CxD Guidelines. We’ve added more information to help you with conversational experience design with clear and relevant examples.

What is SAP CxD?

SAP Conversational Experience Design (SAP CxD) is a design language for enterprise conversational products.

SAP CxD Guidelines help you seamlessly integrate conversational products across your business applications to provide a great user experience to your enterprise applications. SAP CxD Guidelines enables a successful conversation between humans and digital assistants.

So, What’s New?? SAP%20CxD%20imagge

Tons! The updated SAP CxD Guidelines provide conversational design best practices, examples, a detailed design process, tools, and resources to help you create your conversational products.

Let’s take a look at the latest additions to the SAP CxD Guidelines.

SAP Digital Assistant Persona

Learn more about the characteristics, chatting style, and vocabulary that make up the SAP Digital Assistant Persona.


CxD Personality Framework

The CxD Personality Framework gives you a range for each personality characteristic. See the ranges with examples of best practices and what to avoid.


Conversational Writing Guidelines

New content to help you craft the best conversational content for your digital assistant. We have conversational writing style and English punctuation best practices with relevant examples.


Chatbot Glossary


New to conversational design? We’ve added a chatbot glossary to help with the terminology we use in the CxD Guidelines.

SAP CxD Guidelines

Check out the SAP CxD Guidelines so you don’t miss out on the latest and greatest improvements. Tell your friends! Then get started creating the best digital assistant user experience for your users.

ContactsSarah Foley, Kasia Kesicka, Sophia Marx.

About the Author

I am a passionate user advocate of creating a delightful user experience for SAP products. I use my creative and communication skills to create in-app help, tutorial videos, content strategy, conversational design guidelines, user interface designs, and design new features for the SAP Help Portal. I am a DITA CMS Architect, Design Thinking Coach, and User Experience Designer.









Assigned Tags

      Be the first to leave a comment
      You must be Logged on to comment or reply to a post.