SAP Marketing Cloud – Maximize Your Marketing Impact by Using Interest-Based Targeting
Join the Webcast on Thursday, March 3rd, 2022 4:00 PM CET, and understand how to collect interest-related information in your inbound channels and how to make use of it to identify the best audience for your campaigns and maximize your marketing impact.
The last year has been heavily impacted by the covid pandemic. Fueled by COVID-19, the global e-commerce revenue did a huge jump. In some markets, this situation led to a massive increase in competition as some companies have been forced to intensify their investment in e-commerce sales.
For marketing, this even increased the need to differentiate and provide the best customer experience to convert one-time buyers into loyal customers.
The basis for this remains unchanged: you need to know and understand your customer.
This Webcast will show how to make use of SAP Marketing Cloud’s Customer Data Platform capabilities to build a comprehensive 360° profile of your customers and how to make use of this profile to find the best audience for your campaigns.
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We look forward to seeing you at the Webcast!
Watch the recording on-demand afterwards in the Webcasts Library.