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Author's profile photo Miriam Bender

SAP Marketing Cloud February ’22 Release is Here!

SAP Marketing Cloud February ’22 Release (2202 Release) is here. Our latest release focuses on innovations that help marketers across B2B and B2C brands to run the solution more resilient, as we see continued adoption and excessive use.

The February ’22 Release brings together customer-driven innovations, new capabilities and enhancements across the following marketing areas: Dynamic Customer Profiling and Segmentation, Campaign and Journey Orchestration, and Integration.

Below we deep dive into some of the key innovations in February ’22 Release.

Offers in Email Lite Editor

Drive revenue by making personalized offers available to email recipients.

The new release allows marketers to add offers and (personalized) coupons into emails or email templates using Email Lite Editor. The offers are personalized by leveraging conditions and translatable to all relevant languages.

Click on the picture below to start a short video on the new functionality.

Marketing Events with Interests

Staying connected is more important than ever. With less foot traffic and reduced personal interactions that have resulted from the COVID-19 pandemic, we see an increased reliance on digital channels.

Therefore, in marketing, the use of digital marketing events, like webinars, is becoming increasingly important.

With the new release, these marketing events can now be assigned to interests, automatically updating all interactions linked to the event, to extend the customer’s profile and to understand the customer’s intent better.

Custom Business Objects for B2B Relationship Segmentation

Working with relationships in SAP Marketing Cloud is based on a very particular B2B data model allowing that one contact works for multiple companies. This relationship model is frequently used in several industries, e.g., in utilities and professional services. With the 2202 release, we allow the assignment of custom business objects to the relationship segmentation profile, to extend the contact or account, ensuring extensibility and a performant segmentation.

Click on the picture below to start a short video on the new functionality.

Additional Filters and homologous Attributes in Segmentation

With the segmentation being used by every customer, we heavily invested into the consistency, clarity, and coverage of our standard segmentation profiles. We help our customers by providing them with attributes out-of-the-box, safeguarding a high performance and avoiding the need to expose missing attributes through custom views causing consulting efforts.

And more

The new release contains additional features like e.g., a simplified audience transfer to Google Ads, a sanity app providing information on segmentation issues directly to the customer’s administrator, and in the context of the Intelligent Enterprise Lead-to-Cash process, the integration of the Lead Transfer Outbound SOAP messages with SAP Cloud ALM.


Take advantage of the SAP Marketing Cloud February ’22 Release (2202 Release) now!

Have ideas for product improvements? Post them on the SAP Customer Influence, or vote for existing ideas so we can help maximize your impact with SAP Marketing Cloud.

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