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Author's profile photo Valeria Vinclair

DATA UNIT AG Drives Sustainable Growth for Benno Bikes with ERP Business Software Implementation


Note. Image made on Canva. Background image by DATA UNIT AG. (

In today’s constantly changing business world, digital transformation is no longer just a trend but it’s also a prerequisite for organizations of all sizes to stay relevant in the market. Modern companies, now more than ever, are mainly engaged in planning their digital journeys – from transforming business models, to reengineering business processes, and reimagining work.

One cannot argue with the fact that as a business grows, the need to automate and implement robust business processes become increasingly apparent. In order to improve productivity and succeed in your industry, it’s essential to know which technological trends can positively influence your business and help your company gain its competitive advantage. Benno Bikes Swiss, a company that imports bicycles and distributes in the Swiss, Austrian and German market, is among the companies that found itself in this business scenario. Started off with one container, five Excel sheets and a free bookkeeping software, operations eventually became unmanageable for Benno Bikes when it expanded into new markets. Before operations get even more critical, Benno Bikes decided to embark on a digital transformation journey with DATA UNIT.

Biggest challenges prior to ERP implementation

In a company like Benno Bikes, sales are mainly future-oriented and extremely complex because it starts to make promises about products that aren’t yet at its disposal. Products are ordered in advance, covering the next three-quarter year. One of the challenges lies in the timeline of the arrival of products which unfortunately is unknown. Additionally, Benno Bikes operates several warehouses: two in Austria, a customs-free warehouse and a regular one, and another one in Switzerland. 

Management of three warehouses, including inventory and serial number tracking, financial accounting and cash flow, and processes concerning the future-oriented business posted major challenges for Benno Bikes as its old software couldn’t handle such complexities. There were instances when products will arrive two months later, or worse, not at all. As a result, accurate planning of cash flow became impossible especially for products that have been already sold but not yet at its disposal. Precautions are taken to ensure that these products won’t be sold twice. 

Choosing the right ERP Solutions

Benno Bikes knew that what its business lacks is an ERP system yet it resisted choosing one because of several factors. It is likewise aware of the importance of getting not just any available ERP in the market, but the one that is suitable for its needs. There’s a range of ERP systems in the market that could cater to various types of organizations, however, what’s hard is to find the right one that will provide the right ERP solutions. 

For the longest time, Benno Bikes had been skeptical about investing in an ERP system. Like the others, it has a few misconceptions about ERP, its implementation and scope. It has always been thought that ERP only suits large enterprises. While it is true that they were the first ones to embrace ERP during its introduction, current ERP systems are designed to work effectively for companies of all sizes.

Most important take-away after the ERP implementation with DATA UNIT

Fair, fast, efficient and sustainable are the best words to describe the collaboration between Benno Bikes and DATA UNIT. DATA UNIT’s implementation of SAP Business One ERP System to Benno Bikes had gone far beyond technical integration of applications. Both technology and business processes have been integrated to deliver significant value for Benno Bikes thus making it an intelligent enterprise.

Not only did DATA UNIT’s implementation of SAP Business One ERP system connect all business functions of Benno Bikes, but it also provided unparalleled efficiency and transparency over its entire operations. More than that, it gained peace knowing that everything its company needs is in one place: a centralized system with a good overview, always connected and scalable. Safe to say, Benno Bikes is well-equipped and more than ready for big orders. It is confident to handle whatever complexities that may come its way.

Watch the video below and be inspired by the success story of Benno Bikes.

How much does sustainability matter to you in choosing a business software? Let us know your thoughts: or let’s connect and get in touch on LinkedIn.

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