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Author's profile photo Stephanie Horwitz

This Year’s Holiday Hero: 1st Party Data

Collect & grow your self-declared data with Jebbit and Emarsys

Looking for a surefire way to drive engagement and increase overall conversion? Implement some Quiz Commerce into your seasonal marketing mix and utilize your data well beyond the festivities with Experiences that Capture 1st-Party Data at Scale by Jebbit and SAP Emarsys Customer Engagement.
Check out the full holiday guide here.  

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      Author's profile photo Michael Lunde
      Michael Lunde
      First-party data is information a company collects directly from its customers and owns. First-party data (also known as 1P data) is part of the mosaic of data marketers have at their disposal. It can complement, enhance, and reduce the need for other types of data.