Move Fast to Crack the Direct-to-Consumer Code
The digital world has given brands new ways to engage consumers. The pandemic has accelerated consumer demand for the ability to buy online. E-commerce has grown two to five times faster than before the pandemic and is here to stay. As retailers and consumer brands rethink both digital and in-store sales, it’s clear that the direct-to-consumer (D2C) model is more attractive than ever.
Brands today are putting greater emphasis on their owned and operated online channels, the competitive advantage data creates, and the importance of customer experience. US direct-to-consumer (D2C) ecommerce sales – including both digitally native and established brands -generated $111.54 billion, making up 14.0% of total retail ecommerce sales, according to eMarketer.
D2C brands have also leaned more into product and customer experience than mass media to cultivate their brands. Consumers’ favorable responses to high-gloss packaging, low-friction experiences and better customer service has raised the bar for all brands. The essence of D2C brand differentiation is this idea of addressing unmet customer needs using modern branding, packaging and customer experience.
Discover the brands, strategies, and technologies that can help you achieve sustained D2C success.