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Business Trends
Author's profile photo Stephanie Horwitz

Anticipate & Track Global Cultural Shifts with | Now available on SAP Store

SAP Data Intelligence, SAP Analytics Cloud, and SAP Business Technology Platform customers can now turn unstructured data into insight with‘s platform that aggregates, analyzes, and produces actionable reports on human-generated data.

Check out Consumer Intelligence by on SAP Store 


The Industry Problem

As consumer behavior and habits change abruptly (as evidenced by the COVID-19 pandemic), companies cannot keep up and make sense of the vast amount of external data created every single day.’s Solution uses diverse data sets and views them in context to define trends as they emerge and evolve in relative terms.’s platform shows how a product, company, trend, or concept increases/decreases in its saturation within a global context with regards to mindshare, using news, social commentary, and searches.


SAP Customers working with

By combining their trends data with operational data from SAP Systems, customers are able to determine which signals can be used as the strongest leading indicators of consumer purchasing behavior. This extends into specific applications in forecasting for purposes of improving inventory and supply chain management and identifying new consumer tastes that help bring new products into the market.


Find’s solution on SAP Store here!¬†

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