Black Friday 2021 – how prepared are you?
Black Friday is the biggest day in the ecommerce calendar, and it keeps on getting bigger.
At Emarsys, we have prepared a number of assets to help you prepare for, and make the most of, this critical period.
Black Friday Boot Camp
Check out this web page dedicated to Black Friday. Here you can find:
Our very own Black Friday report to download, with the latest industry data, statistics and research.
Register for our Black Friday webinar and learn about 5 industry-leading tactics that are proven to deliver business results during Black Friday, as well as tips & tricks from Emarsys experts.
We have several blogs offering analysis of past years and insights into what to expect from 2021.
- From the field
In these short interviews, hear from industry experts how SAP Emarsys Customer Engagement has helped them apply a Black Friday strategy to grow & retain their customers.
- New to Emarsys?
And if you are new to Emarsys, you can watch a 3-minute demo of the platform and see for yourself how we take omnichannel marketing to the next level.
Did you know…?
As you can imagine, Black Friday has plenty of myths and misunderstandings around the origins of this event. We’ve prepared a great infographic for you with a history of Black Friday and its effect across the globe.
Your experience is important to us
At Emarsys, we know we are successful only because our customers are successful. That’s why we are always interested in hearing your opinions and experiences. You can help us to keep improving both our platform and our support by participating in this short survey.
Note: You don’t have to be an Emarsys customer to fill in the survey, we’re happy to hear from everyone!
And finally, Loyalty is still key
More than ever, customer loyalty is your key to thriving in these changing times. That’s why we have also prepared some resources highlighting how critical a good loyalty program is during this holiday season..
Visit our Loyalty hub and download some valuable insights, including:
- The Emarsys Customer Loyalty Index 2021
In this report, you’ll get the most recent research and data-driven insights on what defines and inspires true customer loyalty in 2021, including a breakdown of the five types of customer loyalty.
- Driving Customer Loyalty in a Digital Age
In this whitepaper, learn what loyalty in a world of digital-first retail means for your customers and your business.
- 10+ Value Exchanges to Grow Your First-Party Data
In this whitepaper, learn how to harvest the insight-rich first-party customer data that will help you deliver the highly personalized 1:1 experiences that increase retention and drive loyalty.
- Drive Repeat Purchases & Customer Loyalty
This playbook gives you 5 strategies to re-target and re-engage first-time buyers, and turn them into loyal lasting brand advocates.
That should be enough to keep you busy this week!
Stay tuned for more insights in the coming weeks and please do share your thoughts, comments or questions with us.