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Author's profile photo Monica Domingo

Direct-to-consumer: The future is now for consumer brands

How can you best connect with consumers digitally to boost customer loyalty and revenue? Find best practices and data-driven recommendations for going direct-to-consumer in this e-book

Below you will find some insights from the book:

Forward-thinking chief marketing officers (CMOs) have begun to think about the next normal. The challenges in the next normal are shaped by rising consumer expectations, increasing competition, and digital disruption. Overcoming the challenges and drive growth are not just essential for the CMO, they are crucial for the business’s growth. Today’s winners are those that can spot opportunities at hyper-granular levels and then capture them quickly

 Digital commerce is driving CP growth

Digital commerce is now the fastest-growing sales channel for CP as more consumers shop online for everyday items. Brand loyalty took a back seat to factors such as product availability, frictionless interactions, and speed, as 76 percent of consumers shopped online at a new store or web site, according to SAP Insights. The growth of digital commerce and competition from digitally native brands have turned D2C routes to market from an opportunity to a necessity and intensified the urgency to accelerate online D2C strategies.

Shape the next level of personalization

Fast growing CP companies are building capability to rapidly sense shifts in demand based on high-frequency leading indicators. Developing a personalization capability is a journey to get to the full suite of capabilities needed for true dynamic personalization: always-on,  real-time, one-to-one communication across the consumer ecosystem. Companies that use advanced personalization are seeing a $20 return for every $1 spent, and 95 percent of companies that implement personalization see 3x ROI in the year after the personalization investment, according to Emarsys.

For more details see this e-book

 

Kind Regards,

Mónica Domingo

Global Topic Owner – SAP Customer Experience Value Map

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