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Author's profile photo Monica Domingo

Coexistence: SAP Customer Data Cloud and SAP Marketing Cloud


SAP Customer Experience Solutions allow SAP customers to offer their own customers the best possible service throughout the entire engagement going from quick and simple registration process using SAP Customer Data Cloud to the ability to run marketing campaigns using SAP Marketing Cloud or managing leads & contacts using SAP Sales/Services Clouds.

Without an integrated environment, you cannot even think about having smart functions like these, let alone implement them.

What are the main business benefits of integrating SAP Customer Data Cloud and SAP Marketing Cloud? What are the design patterns to consider when implementing SAP Marketing Cloud and SAP Customer Data Cloud in Business-to-Consumer (B2C) scenarios.

Read this article to find answers to these questions.

Please comment on the blog if you have any questions or feedback related to the blog series.


Kind regards,

Mónica Domingo

Global Topic Owner – SAP Customer Experience Solutions

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