SAP Marketing Cloud – Improvement Requests delivered with our 2108 Release

Dear customers and partners,

Based on your valuable feedback we were able to deliver solutions for the following influence requests from the SAP Marketing Cloud Continuous Influence project with our release 2108.

Content Studio

• Preview personalized e-mails based on contact information
• Show Size of Email in Content Studio
• Test emails with [test] labeling in subject
• App Content Studio (Email – New Editor): Elements with conditions should be highlighted clearly

Landing Pages and Forms

• Progessive Profiling / Dynamic Profiling
• Subscriptions on landing page: Generate News letter subscribe or unsubscribe if user change it

Campaigns

• Fixed Marketing Areas
• Possibility to prevent “open email” interaction creation for GDPR compliance
• Performance data for different devices, e-mail provider

Segmentation

• Segment based upon opt-out for subscriptions and permissions

Marketing Planning and Performance

• Marketing Events App – CSV Import Option

Administration & Confirguration

• Application Job to enrich Interactions with Marketing Area

(S-user is required for viewing the requests.)

With 36 votes Performance data for different devices, e-mail provider is the highest voted request.

This request is followed by Preview personalized e-mails based on contact information with 31 votes.

Additionally to highlight the solution for the improvement request Progessive Profiling / Dynamic Profiling. Please find specific info in the blog post Progressive Profiling in Forms.

Many thanks for the great cooperation.

For more details,

• read the blog post SAP Marketing Cloud August ’21 Release is Here!
• make sure to check out What’s New in SAP Marketing Cloud 2108.

For general info on Customer Influence Programs see here.

Keep on influencing!

Kind regards,

Silvia for the SAP Marketing Cloud Product Management