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Author's profile photo Stephanie Horwitz

Drive Meaningful Consumer Engagement with SundaySky

SundaySky’s video-powered experiences transform CX engagement

It’s official: Brands who do not incorporate real-time content rendering will be left in the dust. Today, digital is no longer a “nice-to-have,” but critical to a company’s success. As more and more brands turn to video as a means to connect with consumers, they are realizing how difficult and costly it is to create and maintain engaging and scalable video experiences as well as measure their impact.

Enter SundaySky.

SundaySky built a real-time content rendering engine in the cloud with infinite scale that intelligently versions video relevant to each individual viewer, activated by optional data. SundaySky empowers brands to deliver video experiences at critical moments along customer journeys in order to engage, educate, and inspire.

Rethinking Video

Whether operating in CPG and retail, or insurance and telecommunications industries, SundaySky gives marketers and CX business leaders the tools to simply drag and drop creative assets into video templates order to weave together a beautifully branded, relevant video. Users can build their own experiences from scratch and get inspired by existing industry templates with SundaySky’s easy-to-use modules, no video or after-effects experience needed. After the video is created, users can deploy the experience on commerce sites and distribute through email and mobile apps.

SundaySky has helped render almost 5 billion individual videos for brands in the United States alone

Humanizing the Digital Experience

Today, it is imperative for brands to build a relationship and drive meaningful engagement with their consumers. Consumers who are not engaged buy less, switch providers more frequently, and are less likely to be brand advocates. In order for brands to increase revenue, and improve customer loyalty, they must transform the digital experiences in their customer journeys. SundaySky sees a significant improvement in consumer behavior change; In working with CPGs, SundaySky has seen an average of 20–25x improvement in return on ad spend. When it comes to email and site engagement, SundaySky has seen between 20–30% improvement.

Data-powered insights boosting video rendering

SAP Commerce Cloud, SAP Customer Data Cloud & SAP Core Data Services customers working with SundaySky will get real-time video rendering content in the cloud, which will only continue to improve as it accesses more data to power insights and creative intelligent decisions. With SundaySky, SAP customers can deliver an outstanding CX experience through dynamic, interactive, viewer-specific content.

Learn more about SundaySky here!

SundaySky participated in SAP.iO Foundry Tel Aviv’s Consumer Engagement cohort and is an SAP PartnerEdge Integrate Partner.

Read more about SAP.iO Foundry Tel Aviv’s Consumer Engagement cohort here.

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