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Author's profile photo Melissa Corfield

How an Application Extension Strategy Fuels Business Growth

With time and cost pressures at play, businesses cannot let a single investment in their digital transformation go to waste. But capturing maximum value is much more than providing exceptional experiences. Advantages that are meaningful for the business, its customers, and its employees must leverage the power of extensibility to accelerate value across the enterprise with little to no risk.

It’s an ambitious objective for any digital initiative, but it’s nothing short of a necessity when shaping a future of competitive growth and market leadership. According to Oxford Economics, businesses are best equipped to advance their strategic goals when every part of the organization – from lines of business to external partners and customers – leverage the same data, insights, skills, tools, and experiences.

For SAP customers using SAP Business Technology Platform (SAP BTP), that transformational edge is delivered through SAP Extension Suite. They benefit from an ideal foundation of predefined and proven content that drives rapid innovation and captures new opportunities to reimagine how their organizations get work done. And in many ways, the suite eliminates the need to build a new business model, application, process, or experience from scratch.


Enhancing customer service efficiency with a real-time experience


With a vision to become one of the world’s top six container terminal operators, Gulftainer Company Limited sought customer experience technology to deliver an exceptional sales experience, streamline selling processes, and build lasting customer relationships. And all these business outcomes need to leverage a single, real-time view of multiple data streams.

With a combination of capabilities enabled through SAP Extension Suite and comprehensive data warehousing, reporting, and analytics options, Gulftainer can use real-time information and dashboards with the modern ERP, SAP S/4HANA. The company integrated supply chain and logistics processes and made engineering, finance, asset management, and materials management more efficient and cost-effective.

Gulftainer rolled out the SAP Sales Cloud solution for all sales, customer management, and marketing activities and integrated it with SAP S/4HANA. Across the company, many previously manual processes are now automated – reducing costs and increasing the accuracy of, for example, customer statements of accounts, bank reconciliations, and invoice creation. Invoice reconciliation and vendor payment were also optimized, and real-time profitability and costs can be tracked at a detailed level.

Furthermore, Gulftainer’s maintenance management activities are now well planned, safer, and performed within budget. This effort increased equipment availability and helped ensure operations follow enhanced safety protocols. The company has also adopted the SAP Fiori user experience to provide a consistent, innovative user interface and empower a mobile workforce.


 Digitalizing core processes and data-driven decision-making


Taronga Conservation Society Australia is evolving the business model of its two zoos in Sydney and Dubbo from entertainment locations to mature conservation and education hubs. This strategy requires the not-for-profit leader in conservation research, animal welfare, wildlife rehabilitation, and environmental education to focus more on wildlife care and conservation projects by reducing the time staff members spend on administrative tasks.

Using cutting-edge cloud technology and in partnership with SAP and its partners, the organization delivered a unified technology platform while streamlining and digitalizing business processes. Developed using SAP BTP, Taronga’s new cloud application, “Stax,” simplifies the employee experience with a single point of entry into core business applications.

With SAP S/4HANA Cloud at the core and integrated with the SAP Analytics Cloud solution, Taronga experiences greater transparency, flexibility, and scalability while taking full advantage of its data to improve operations and expand its impact. This setup allows the organization to decentralize its procurement processes and empower employees in each functional area to create purchase orders with autonomy and accountability – all while enhancing efficiency and ensuring compliance.


By bringing together data across multiple stand-alone revenue systems, Taronga can accurately predict and anticipate future growth. With the implementation of SAP SuccessFactors solutions underway, the organization will integrate them with SAP Analytics Cloud for planning to enable more efficient labor planning. Employees will also access payroll information and time and attendance features through the Stax staff application. And its digital experience will be further extended by using conversational AI and workflow and business rules for process automation and extensions.


Keeping customers and the planet beautiful with intelligent IT


Providing sustainable beauty products for more than 50 years, Natura Cosméticos S/A is the gentle giant of the cosmetics sector. It has acquired The Body Shop, Aesop, and Avon, requiring the right technology to keep pace with global expansion and maintain unity and visibility across its businesses. For Natura, that technology is SAP BTP.

Natura’s goal is to leverage the platform’s technologies to uncover new innovation use cases, such as track and trace. For example, by tracing where Murumuru (a palm seed used in hair care products) is being collected and by whom, the company can conform to Brazilian legal requirements for harvesting and help ensure tree preservation. Plus, it can provide customers a bona fide guarantee of responsible sourcing. Natura plans to expand its use of the SAP Integrated Business Planning solution for Supply Chain to deliver a mobile app that allows sales consultants to locate products in nearby warehouses.

The extension of this combined technology is expected to increase time to market and help deliver items faster, adding yet another layer of quality to the Natura customer experience foundation.



Redefining business unity with extensibility


The outcomes of digital transformation come in many forms – data-driven insight, connectedness, flexibility, and engaging experiences. But for all those changes to deliver a truly competitive edge, companies must accelerate the value of every innovation across all related lines of business.

SAP Extension Suite (part of SAP BTP) is key to accomplishing this strategic goal for businesses, such as Gulftainer, Taronga, and Natura. By tying data to value, integration, and extensibility together in a single, united platform, their ability to sense and respond to change grows increasingly stronger and builds their self-differentiating leadership in the marketplace.

Learn more about SAP Extension Suite by exploring guided missions and ready-to-use services on the SAP Discovery Center site and try a free trial of SAP Business Technology Platform.

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      Author's profile photo Amy Cross
      Amy Cross

      Great blog!

      Author's profile photo Christopher Aron
      Christopher Aron

      Great customer examples, thanks for sharing

      Author's profile photo Francis Omare
      Francis Omare

      Great insights and an enjoyable read...!!