Learn about Integrate External Outbound Channels with SAP Marketing
If you are interested in knowing what are the options to integrate third-party outbound channels and understand when to use which option, keep reading.
The different options to integrate outbound channels can either be integrated through campaign-based push approaches or through API-based pull approaches.
There are many options and each of them serves different purpose.
See this CX works article to see available options comparison to integrate additional third-party outbound channels.
GTO Customer Experience Value map