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Author's profile photo Florian Hans

The Intelligent Enterprise for Wholesale Distribution

In my last SAP Community blog, I wrote about how market pressure is driving companies to find new business models like becoming a value-added services distributor, an “anything, anywhere, anytime” distributor, or a solution-oriented distributor.  You can learn more about the evolving industry dynamics in this white paper.

Whatever direction an organization plans to take, SAP can help develop an intelligent enterprise architecture to meet its unique needs.  We have the elements and tools to support wholesale distributors on their journey, no matter the starting point.

Our intelligent suite helps customers drive end-to-end processes in all areas of their organization including supplier, customer and employee relations, products, services, and finance.

Our complete offering is enriched by industry-specific cloud solutions from SAP and our partner ecosystem, which is a market differentiator.  Also included is a business process intelligence solution to understand where processes can be improved, innovated, or automated.  We can also help companies evaluate their business with the latest benchmarking tools to understand how they compare to peers in the industry.

All these solutions are woven together using the SAP Business Technology Platform.  It also enables customers to differentiate themselves from the competition by accelerating business outcomes with integration, data to value, and extensibility.

Even better, these solutions can run seamlessly in an SAP data center or hyperscaler to provide the lowest possible total cost of ownership.

Hot off the press from SAPPHIRE NOW Global Keynote, SAP Business Network allows distributors to unify all points of interaction and integration across trading partners to move faster and smarter than ever before.  This unified network approach harmonizes data across previously disconnected supply chains into a unified, collaborative, and intelligent network leveraging various solutions like SAP Ariba, Logistics Network, and Asset Intelligence Network.  This digitized approach to doing business allows distributors to take a data-centric approach across the end-to-end supply chain.

I mentioned that industry cloud solutions are a key differentiator for SAP, especially in such an industry as wholesale distribution.  SAP is incredibly grateful for a strong partner ecosystem, of which I’d like to highlight a few top-of-mind solutions.

Let’s start with DataXstream, whose vision is to build a team of the industry’s best SAP technologists that creates products and solutions to help drive our employees’, partners’, and customers’ successes.  DataXstream was recently awarded SAP App Center Partner of the Year Award because its OMS+ counter sales solution is truly a key differentiator.

OMS+ helps to refine counter and telephone sales.  As you know, the sales process in a distributor’s branch location or over the phone needs to be fast and efficient.  At check out, the sales rep needs to quickly record the items sold.  And as a service to customers, the rep also needs the right information to recommend additional products.  OMS+ supports all these requirements.

In addition, OMS+ overlays SAP S/4HANA.  It is an intuitive solution that requires minimal end-user training.  It reduces the number of clicks and number of screens required to complete the transaction and increases process efficiency.

Another partner, Zilliant, is a proven leader in the intelligent business-to-business price optimization and management space.  More than 100 customers around the globe are using this 100% multi-tenant cloud business-to-business price optimization offering.

Zilliant solutions excel at supporting price elasticity-based optimization.  Data-driven modeling predicts how order volumes will change in response to price increases or decreases at the segment- or customer-specific level. A what-if simulation predicts revenue and profit impacts.  The solution is also a single-price engine for CPQ and B2B Commerce, and it does customer-specific pricing based on customer and product sensitivity.

Another valuable solution in this industry is SAP Commerce Marketplace Management by Mirakl.  One common way wholesale distributors are increasing their revenue is through becoming marketplace providers.  This could start with a webshop and then evolve into a full-scale, vertically integrated marketplace.  The Mirakl platform can enable a distributor to quickly scale the business with minimal risk.

SAP Commerce Marketplace Management by Mirakl enables companies to create, launch, and operate their own online marketplace. You can build and expand online product and service offerings through third-party channel partners, and offer customers the products and services they want while ensuring quality control to limit risk and drive growth.

The platform solution comes with turnkey tools for sellers focused on onboarding, pricing, promotions, order management, and customer service. The solution also offers operator tools for oversight of these functions, including quality control, commission management, and the ability to promote or deactivate sellers.  Success can be managed via KPI dashboards and data analysis.

Each of these solutions can support wholesale distribution companies looking to expand their business and become a more intelligent enterprise.

To learn more about SAP’s approach to the wholesale distribution industry, please visit SAP.com.

 

 

 

 

 

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      Author's profile photo Peter Langner
      Peter Langner

      Hi Florian,

      thank you very much for sharing this information with us. As one can see, there are a lot of options around S/4HANA to build the intelligent wholesale company. In my opinion for trade companies, becoming intelligent is crucial for survival.

      The question is weather you SAP will be able to combine a lot of good solutions to a fully functional package. Beside listing all theses options: From your point of view what is an outstanding example of a process in a wholesale company were an "intelligent" feature leads to improvement?

      Best

      Peter