CRM and CX Blogs by SAP
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SvenFeurer
Product and Topic Expert
Product and Topic Expert


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Below please find a selection of important sessions from the CX Track (EMEA time slots).

SAP CX Keynotes:


SAP Commerce Sessions:

















































Session Title Description
Learn About SAP's Vision and Strategy to Deliver Commerce Everywhere [CX100] Build a perfect-fit e-commerce solution that can grow with your business and enable your organization to succeed. Learn more about the forces that are impacting e-commerce and SAP's vision and strategy for commerce solutions.
Learn About Upcoming Innovations on the Commerce Cloud Technology Road Map [CX101] Drive personalized and profitable customer engagements that differentiate your brand and offer memorable customer experiences. Learn how SAP is enabling business success with new capabilities and innovations in upcoming releases for the SAP...
Use Next-Generation E-Commerce to Connect and Sell with Agility and Speed [CX102] Sell intelligently, quickly, and directly to consumers with a mobile-first, software-as-a-service solution. Learn about SAP's guiding principles, strategy, and future plans for driving commerce innovation with the SAP Upscale Commerce solution.
Building Center (CaixaBank): Nuevo modelo de comercialización de inmuebles [CX315] Building Center ha redefinido su modelo comercial con la implantación de SAP CX. Entre los objetivos alcanzados están la automatización de procesos para acelerar la puesta en valor de los activos, la captación de leads eficiente y adaptada a...
Deliver an Innovative and Engaging Customer Experience [CX603] Transform digital customer experience (CX) through a customer experience–based approach. Find out how HCL Technologies Limited leverages its CX delivery framework to drive operational efficiencies. Hear from customers how HCL enables their CX...
Deploy Intelligent Storefronts Quickly with Mobile-First Commerce [CX110] Connect in-store and online customer journeys across screens and devices to sell everywhere customers shop. Discover how the SAP Upscale Commerce solution can help you intuitively and intelligently deliver rich experiences with agility and speed...
Drive Better Business Outcomes with Exceptional Customer Experiences [CX504] Deliver on your brand promise by transforming into a customer-centric business with customer understanding, AI-driven, hyperpersonalized engagements, and frictionless commerce. Find out how SAP solutions and services help deliver business outcomes...
Hillyard's Digital Transformation and eCommerce Best Practices [CX604] Hillyard is a chemical manufacturer and distributor of cleaning equipment and supplies. Alongside strategic partner BORN Group, a Tech Mahindra Company, it undertook a digital transformation. Join the CIO, Bill Grimwood, as he discusses best...
Learn How E-Commerce Enabled Gloria Jeans to Multiply Year-Over-Year Growth [CX211] Boost growth and take advantage of the combined power of modern technology solutions. Learn how Gloria Jeans, a fast fashion leader with 550 retail outlets and 95% brand recognition, used SAP Customer Experience solutions to expand into e-commerce...>
Teknosa'da Müşteri Odaklı Dönüşüm ve Omnichannel Deneyimin Bugünü ve Yarını [CX318] Türkiye’nin omnichannel deneyimde öncü elektronik perakendecisi Teknosa, müşteri odaklı dönüşüm ve dijitalleşme konusundaki atılımlarının meyvesini pandemi döneminde topladı ve değişime hızlı adapte olarak rekor başarılara imza attı. Peki gelecek...

SAP Marketing Sessions:











































Session Title Description
Deliver an Innovative and Engaging Customer Experience [CX603] Transform digital customer experience (CX) through a customer experience–based approach. Find out how HCL Technologies Limited leverages its CX delivery framework to drive operational efficiencies. Hear from customers how HCL enables their CX...
Deliver Superior Customer Experiences with SAP Services and Support [CX112] Overcome typical hurdles when executing your customer experience strategy by using services that engage the right experts. Discover how SAP Services and Support can support you in fulfilling your brand promise and enhancing your customers'...
Discover the Art and Science of B2B and B2C Digital Customer Experience [CX608] Blend human-centric innovation with digital solutions to deliver differentiated, end-to-end, closed-loop customer experiences focusing on personalized messaging. Win customer empathy and lifelong engagement.
Drive Better Business Outcomes with Exceptional Customer Experiences [CX504] Deliver on your brand promise by transforming into a customer-centric business with customer understanding, AI-driven, hyperpersonalized engagements, and frictionless commerce. Find out how SAP solutions and services help deliver business outcomes...
Drive Revenue and Customer Lifetime Value Through Intelligent Engagement [CX111] Scale personalized engagements to increasingly sophisticated customers so your organization won't get left behind. Discover how intelligence, innovation, and agility can help you engage the connected customer, with insight from Joanna Milliken,...
Enable Scalable, Sustainable, and Circular Fashion [IND217] Help ensure that reuse and recycling is a priority during product design, and enable traceability across your value networks while also minimizing waste. Learn how EON, rePATRN, and Accenture, along with SAP solutions, can help you gain insight,...
Tear Down the Wall to Gain a 360-Degree View of Customers [CX210] Discover why immediate customer feedback is crucial to any business, especially during COVID-19 when there is less physical interaction. Hear how GEA Group breaks down data silos to improve sales, service, and marketing processes and integrates ad...
Warum erfolgreiches Marketing für eine bessere Customer Experience sorgt [CX301] Marketing ist nur dann erfolgreich, wenn die Customer Experience des Unternehmens hält, was es verspricht. Digitale Kundenerlebnisse sind gerade jetzt wichtiger denn je. Wieso das so ist? – Erfahren Sie mehr im Panel mit Daniela Meisenheimer von...
Win the Customer with Brand Loyalty and Higher Sales Conversion Rates [CX602] Deliver a differentiated, end-to-end customer experience. Learn how Cognizant is blending human-centric innovation with digital solutions.

SAP Sales Cloud Sessions:











































Session Title Description
Accelerate Omnichannel Selling [CX105] Help your organization thrive in the “new normal” and successfully engage over digital channels by empowering effective, connected business-to-business engagements that win customers. Learn how the SAP Sales Cloud solution can help you engage...
Win at the Shelf with Perfect Retail Execution [CX106] Explore how global disruption has changed retail behavior and reframed the relationship between consumer products companies and their customers. Discover how your organization can maximize shelf availability, reduce inefficiency, and minimize...
Align Sales and Service to Supercharge Your Growth [CX109] Rethink your organization's approach to service and sales to deliver outcomes that matter. Discover how breaking down the silos between service and sales can enable your service agents to deliver superior customer experiences that build loyalty…
Streamline the Lead-to-Cash Process with Insight from Gordon Food Service [CX205] Transform the lead-to-cash process to deliver better experiences and business outcomes. Learn how Gordon Food Service enabled a streamlined, unified experience to reduce cycle times and deliver a smoother buying experience for customers with the...
Building Center (CaixaBank): Nuevo modelo de comercialización de inmuebles [CX315] Building Center ha redefinido su modelo comercial con la implantación de SAP CX. Entre los objetivos alcanzados están la automatización de procesos para acelerar la puesta en valor de los activos, la captación de leads eficiente y adaptada a...
Deliver an Innovative and Engaging Customer Experience [CX603] Transform digital customer experience (CX) through a customer experience–based approach. Find out how HCL Technologies Limited leverages its CX delivery framework to drive operational efficiencies. Hear from customers how HCL enables their CX...
Empower Sales Teams to Work More Efficiently to Win Business Opportunities [CX311] The pandemic and climate change are the two critical factors affecting demand and sales globally. Learn how the SAP Sales Cloud solution can help you engage customers through connected, customer-centric processes that improve experiences and...
Grow Revenue and Accelerate Your Sales with Accurate and Fast Quotes [CX107] Meet buyer expectations and seller needs by delivering fast and accurate quotes. Simplify even the most complex quote-to-order process with the SAP CPQ solution to deliver better customer experiences and become an intelligent enterprise.
SAP Sales Cloud and Service Cloud: Better Together [CX309] A cloud platform can help organizations improve customer satisfaction, increase loyalty, boost retention, and drive revenue. Find out how the single-platform SAP Sales Cloud and Service Cloud solutions enable faster time to production and greater...

SAP Service Cloud sessions:



































Session Title Description
Align Sales and Service to Supercharge Your Growth [CX109] Rethink your organization's approach to service and sales to deliver outcomes that matter. Discover how breaking down the silos between service and sales can enable your service agents to deliver superior customer experiences that build loyalty…
Building Center (CaixaBank): Nuevo modelo de comercialización de inmuebles [CX315] Building Center ha redefinido su modelo comercial con la implantación de SAP CX. Entre los objetivos alcanzados están la automatización de procesos para acelerar la puesta en valor de los activos, la captación de leads eficiente y adaptada a...
Deliver an Innovative and Engaging Customer Experience [CX603] Transform digital customer experience (CX) through a customer experience–based approach. Find out how HCL Technologies Limited leverages its CX delivery framework to drive operational efficiencies. Hear from customers how HCL enables their CX...
Explore Why the Customer Experience Is an Affair of the Heart [CX533] Learn why focusing on the customer experience is more important than ever. Explore the latest customer experience trends, discover our road map and plans for SAP Customer Experience solutions, and hear insights from our latest study, Heart…
SAP Sales Cloud and Service Cloud: Better Together [CX309] A cloud platform can help organizations improve customer satisfaction, increase loyalty, boost retention, and drive revenue. Find out how the single-platform SAP Sales Cloud and Service Cloud solutions enable faster time to production and greater...
Strengthen Business Resilience with Intelligent Customer Service [CX108] Support your customers in a rapidly changing world with superior customer service that improves customer retention. Learn how SAP helps customer service organizations transform to become more agile and boost performance with intelligent…
Transformación de la gestión comercial en García Carrión [CX317] Conoce cómo García Carrión ha conseguido, gracias a las soluciones SAP implementadas por Minsait, transformar su gestión comercial mediante procesos más colaborativos que permiten establecer relaciones de confianza. García Carrión ha logrado...

Additional SAP Customer Data Sessions:



























Session Title Description
Grow Your Business Through a Customer Data Platform [CX103] Put customers at the heart of your intelligent enterprise and facilitate experiences that drive customer lifetime value. See how an enterprise-wide customer data foundation unites organizational and data silos, uncovers real-time insights, and...
Blaze a New Trail in the Digital Economy with a Customer Data Foundation [IT124] Create new and improved revenue streams while managing cost and risk by activating rich customer insights. Empower your data-driven organization to deliver hyperpersonalized customer experiences and fuel the top line with SAP Customer Data...
Drive Better Business Outcomes with Exceptional Customer Experiences [CX504] Deliver on your brand promise by transforming into a customer-centric business with customer understanding, AI-driven, hyperpersonalized engagements, and frictionless commerce. Find out how SAP solutions and services help deliver business outcomes...
Maximize Every Engagement Through Unique Customer Profile Views [CX104] Explore how distinct customer profile views can unlock the value of your digital transformation. Learn how SAP unifies all customer data to deliver unique, real-time contextual profiles that make every engagement exceptional and provide the...
Transformación de la gestión comercial en García Carrión [CX317] Conoce cómo García Carrión ha conseguido, gracias a las soluciones SAP implementadas por Minsait, transformar su gestión comercial mediante procesos más colaborativos que permiten establecer relaciones de confianza. García Carrión ha logrado...

Enjoy SAPPHIRENOW 2021 everyone & use this opportunity to develop your SAP CX journey.