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Author's profile photo Will Young

Everything you wanted to know about Emarsys but were afraid to ask…

As many of you probably know, SAP bought the independent omnichannel customer engagement cloud Emarsys in November, 2020. We joined the SAP Customer Experience portfolio as SAP Emarsys Customer Engagement.

For old hands like me, with Emarsys since 2009, this was a great vindication of all we had worked to achieve as we grew the business. We really could not have hoped for a better home than SAP. Now I am very happy to introduce Emarsys to the rest of the SAP community.

But, where to start?

We have so much to talk about – email deliverability and best practices, loyalty programs, unified onmichannel personalization, artificial intelligence marketing, predictive engagement, product recommendations, mobile subscription…wherever there is a meaningful interaction with a customer, that’s where you’ll find Emarsys leading the way.

I won’t bore you with the top-level stuff – you can find links to all our marketing content, product documentation and training materials on our topic page. I want to concentrate on the nitty gritty, on edge use cases and left field requirements, on innovative workflows and weird & wacky enquiries – so I welcome any and all questions you have for me.

If I cannot answer them myself, you can be sure I know who can.

That’s all for now – I’ll leave you with a few personal details so you’ll know the man behind the words:

  • I’m old, so very old. I remember buying postage stamps regularly, writing cheques and getting camera films developed. I owned a Filofax, a Sony Walkman and Game & Watch when they were new. I still have a record collection and a surprisingly large number of cassettes. I am confused by smart phones.
  • I’m British, married to an Austrian, based in Vienna for 20 years. What a great city.
  • 2 kids (one still at home, for now), 2 cats
  • Favourite film: Butch Cassidy and the Sundance Kid
  • Favourite artwork: A Tree of Twelve Meters, by Giuseppe Penone
  • Favourite song: Impossible to say, but for the past months Blondie’s ‘(I’m Always Touched by Your) Presence, Dear’ has been my go-to song in the shower
  • I sing in the shower
  • My first job was selling flowers on the Fulham Road, London. Since then I have been a journalist, teacher, tour guide, product manager, technical writer and now work in the customer marketing team at SAP Emarsys
  • Fun fact – I was once the telephone joker on the Austrian version of ‘Who Wants to be a Millionaire’. And yes, I did get the call, and gave the right answer!

That’s all for now, I look forward to hearing your questions and ideas on Emarsys, or your own reasons why Butch & Sundance is the best film ever – both are fine by me.

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