A Best Practice: Supporting Partners in Realizing their Innovation Ambitions

SAP’s Business Technology Platform is rapidly gaining momentum in the SAP Ecosystem as the ONE platform to support Line of Business use cases for Extensibility, Integration and Data-to-value. One goal at SAP’s Global Partner Enablement is to provide partners with the best enablement experience, for them to deliver a world-class one to their customers. Supporting partners on their innovation journey towards the Intelligent Enterprise, the team focuses on guiding partners to move from being “Class Smart” to becoming “Street Smart”.

Read how the enablement team in EMEA North has collaborated with several partners to turn insight into action and bring innovative solutions and services to the customers.

Partner to Partner collaboration – reselling partner IP

In 2018, SAP Partner 2BM Software decided to establish a separate business entity – purely focusing on development and commercialization of own IP, based on SAP Business Technology Platform. Working closely with various SAP teams, they are today offering their certified software through SAP’s main digital channels, SAP Store and the SAP-Qualified Partner-Packaged Solutions finder, and have successfully sold their software to various customers, both domestically and internationally. Being part of United VARs, 2BM has managed to establish collaboration with a number of other United VAR members about reselling and delivering their software, with the ambition to scale their reach and become a true global provider of mobile solutions for asset maintenance and warehouse management.

Embracing innovation – a Partner best practice example

Being small often means being agile. BluestoneX from the UK is such a partner and their mantra is Design, Innovation, and User Experience. In 2019, together we started exploring alternative business models to make it easier for their customers to consume innovation. The partner successfully managed to create a Fiori development practice based on Partner Managed Cloud for SAP Business Technology Platform. In 2020, BluestoneX became a SAP Apphaus network member and joined SAP’s Software Partner Progression Journey. They are now in process of publishing several apps on SAP Store.

Multiplying success – from project to packaging

STMS from France closed the first indirect Blockchain deal in the region in 2018 and successfully we implemented a project with French popcorn producer Nataïs. In 2019, they created a SAP-Qualified Partner-Packaged Solution with an expansive value proposition across multiple industries. After a successful demand generation campaign with SAP, several opportunities were generated.

In case of questions, or if you are interested in learning more, please reach out to peter.von.linstow@sap.com directly.