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World of Customer Experience – Thought Leadership

In this blog we’d like to make you aware of thought leadership content in the area of customer experience management and how companies are transforming to become a customer-centric organization.

Listen to Adrian Nash and Steven Spears discussing how the SAP Customer Experience strategy is evolving on openSAP.

In addition here’s an inspiring conversation between Adrian Nash and Nuno Pedro about ‘The next Commerce Frontier: Customer Lifetime Value‘  at DX Summit 2021 (free access but registration required).

Below please find further sources from CX/DX thought leaders sharing their experiences:

1. The Future of Customer Engagement and Experience

The Future of Customer Engagement and Experience provides news, thought leadership, and analysis on commerce topics, both consumer-facing and business-to-business, from sales, e-commerce, marketing, customer experience, data management, customer service, and more.

→ Go to

2. (German language) wird von einem unabhängigen Redaktionsteam erstellt. SAP Customer Experience unterstützt das Projekt als Sponsor. Die veröffentlichten Inhalte spiegeln aber nicht in allen Fällen die Ansichten und Meinungen von SAP Customer Experience wider.

→ Go to and explore the CX content

3. SAP INSIGHTS – Viewpoints on Customer Experience

It’s a home for sharing with (and learning from) you not only what is coming next in digital business, but also what to do about it. We combine data-driven research with knowledge from you and your peers, as well as experts and leading thinkers from around the world. The results of this collaboration are new ideas and proven practices that improve the way organizations run.

We promise no sales pitches. No marketing fluff. No “insider” technical jargon. Just compelling insights about business and technology.

→ Find more about CX Viewpoints, The Passionates by SAP Insights and subscribe to the newsletter

4. Labs Talk 

Labs Talk is a technology and business podcast produced in collaboration between SAP Customer Experience Labs, the SAP Munich core team, and SAP.iO Foundry Munich. Through dynamic conversations, our hosts cover a range of topics featuring emerging technologies, startup innovation, and insights into research from our relationships with the Technical University of Munich. Our goal is to be a vibrant communication channel for the Munich IT network as well as to provide relevant and engaging content for a global IT community. Hosts Sven Haiges and Erica Davis are SAP CX employees and technology enthusiasts. All thoughts shared via Labs Talk are our own and do not reflect those of SAP.

→  Listen on Apple Podcasts, Spotify, or Google Podcasts and be part of the next live stream event


Short on time? View our hand-picked selection of bite-sized brand insights (each being 1 minute or less) to answer your questions about marketing data, strategy, omnichannel, loyalty and more…

→  Register at BINGWATCH-TV today and listed to CX Leaders talking about their experiences in omnichannel marketing, customer loyalty, and marketing data projects

6. XM Journal by the Qualtrics XM Institute

Qualtrics XM Institute’s mission is to create a thriving global community of Experience Management (XM) Professionals. How do we do it? By equipping leaders with the skills, knowledge, and community they need to succeed. We help them drive value from their XM programs and inspire them with new ways to embed XM across their organization. Our faculty conducts ongoing research to uncover leading-edge best practices and trends, which we share through our thought leadership, community, training, and certification programs.

→  For all research, tools and blog posts, XM Professionals Network, XM training and certification, visit and subscribe to the XM Journal newsletter

7. EXPeeRience Podcast (English) and CX Café Podcast (German)

Hear leaders in the field of world-class Customer Experience (CX) share insights on how to differentiate their brands by delivering exceptional experiences. Access and subscribe to the Expeerience Podcast with Paula Hansen.

Customer Experience auf den Punkt gebracht. Impulse, Inspiration, Erfahrungsberichte und auch wertvolle Tipps zu Customer Experience. Willkommen im CX Café. Access and subscribe to the German CX Café podcast under:

8. CustomerThink – global online community for leaders who’re passioned about CX 

CustomerThink is a global online community of business leaders striving to create profitable customer-centric enterprises. Major topics include customer experience, customer engagement, leadership, and CX technology. CustomerThink’s mission is to help business leaders develop and implement customer-centric business strategies.

→ Find out more articles, blogs, interviews, and news at

9. as living network of curious minds

→  Find latest SAP Innovation Spotlight articles about Customer Experience, Design, Future of Work or Intelligent Enterprise on

10. The Passionates – Blank Canvas

Last but not least check out an SAP original series hosted by Baratunde Thurston, which explores “The Passionates” – a growing group of consumers who put principles at the forefront of buying decisions and are changing business.

Access latest episodes under


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