In 2019, Labs Talk started as a pure audio podcast together with my co-host Nick Wood and the great support of the SAP Media Team. In 2020, my new co-host and me took this to new levels while focusing on audio-only business and tech topics. We’ve managed to continue producing content during the 2020 pandemic and still enthusiastic to continue our adventure.
For 2021, we’ll be switching Labs Talk to full live streaming – across Youtube, Twitter Periscope, LinkedIn Live and Facebook Live. Below, please see our first recording, kind of a test recording for our final 2020 episode about Snapchat and GenZ – please watch it, please subscribe to our channel and playlist!
In this episode of Labs Talk LIVE, we talk to Ben Knutsen – he is the Founder and CEO of kAR Graphics and a Snapchat Ambassador and Lens Creative Partner. As you may guess, this episode is all about the world of Snap and their vast ecosystem of AR-related software. Among other things, we cover the Snap Camera Desktop app, which allows you to augment the video-feed of popular videoconferencing apps such as Zoom with Lenses. Other topics include the Snapchat Mobile App, the Spectacles 3 glasses and of course the specifics of the Gen Z which seems to overlap a lot with Snapchat’s users. We also cover the newly introduced Snap Minis, little web experiences that allows brands to become part of Snapchat. Of course, being part of SAP CX, we also specifically discuss how brands can use Snap and their software to engage with their Gen Z audiences.
What exactly is planned for Labs Talk in the world of live streaming can also be seen & heard in our first Labs Chat of 2021. Erica and me discuss how we do the live streams, what topics are (roughly) planned and how you can engage.