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Industry 4.0 for Consumer Products Industry Part 2 – Intelligent Product

Part 1 of my blog series was dealing with the trends we see in the Consumer Products industry and I introduced SAP’s Industry4.Now strategic initiative in manufacturing. So let us have a deeper look in the first of the four strategic Industry 4.0 themes: The Intelligent Product

The new leaders in Consumer Products industry will offer their consumers not products, but outcomes with the help of connected and intelligent products.

Highly customized products aren’t easily put together. They’re detailed, individualized, and their advanced capabilities require advanced IT.

A tangible example is Clair, a South-Korean Start-Up in Consumer Goods launched new data-driven service for air purifiers with the help of SAP.

A custom app based on IoT data gives real time insights into air quality
and enable Clair to offer tailor-sized new services that put consumers first
and help fulfill Clair’s promise “Clean Air – All Day – Every Day”

Another great example is Baoxiniao Holding Co. Ltd. (BXN). To catch the Industry 4.0 wave, the holder of the Saint Angelo clothing brand, needed to upgrade its internal infrastructure and integrate three Chinese plants on a future safe cloud platform. BXN integrated the SAP Manufacturing Execution application and the SAP Apparel and Footwear application in a make to measure workshop in Wenzhou. All production information is now consolidated on one platform to support dynamic scheduling and straight through manufacturing for a lot size of one.

Let´s change focus on the B2B business in Consumer Products. The Zentis GmbH & Co. KG, Germany is a manufacturer of fruit preparations for the dairy, baking, and confectionery industries, as well as top-quality jams and marzipan specialties, With the help of the SAP solutions, the marmalade manufacturer uses scanners and sensor technology to fully automate capture and coordination of the various process steps through which its transport containers pass. The intelligent Internet of Things (IoT) technology enables Zentis to manage and track the containers through the container logistics system based on their serial numbers, from production right through to delivery − making this a perfect example of vertical integration (Read more).

These three customer use cases are not more than a glimpse of all the different “Intelligent Products” Consumer Products companies have launched. We see in all segments like Food (i.e. coffee machines and smartphone apps) or cosmetics (i.e. the “Modiface” app).

In a nutshell, by embracing the Industry 4.Now, you can:

  • Realize the Lot size of One to meet the individual consumer requirements
  • Address changes rapidly without being reactionary – a fluid,
    dynamic way to meet change requests
  • Deliver high consumer centricity as a way to
    differentiate your company

In part 3 of my blog post, I will cover the Industry4.Now theme: the Intelligent Factory

Read all blog posts of this series:

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