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Business Trends

A Guide to Ultimate Business Trends in 2020

Millennials have started to realize their true potential. In the times we are living in today, people are more driven to create and run their work on their own rather than working under some institutions. Gone are the days when most people used to dream about getting a highly paid job in the desired MNC. People now are keen to start a business on their own, irrespective of the scale. And that is why there is a surge witnessed in the small businesses in the past few years. However, running a business all by yourself is a task, especially when you are new to the scenario. One has to keep juggling the latest business trends to keep up with them and elevate the business accordingly. 

In the following article, we will talk about the emerging trends in small businesses and help you explore the possibility of your growth. 

  1. Automation Software 

Automation has turned the market upside down. Needless to say, the advancement in automation technology has helped so many small businesses to survive in these testing times. Be it data entry, customer service, email marketing, and accounting, automation has streamlined a lot of business processes and has paved the way to immense growth in lesser time. They might appear like a big investment but they all are worth it when it comes to enhancing the productivity and efficiency of the company. 


  1. Remote Work Will Become the New Norm

This year has brought in a lot of changes on the work front. The pandemic led all of us to stay indoors for most of the time that led companies to promote work from home. Initially, the model was not believed to enhance the productivity of the company but according to a study by Stanford, working from a remote location contributes more to the company as the employees save time which was otherwise going in commuting to the office. 

The situation is getting better and the world is adapting to this new normal, but work from home is here to stay and you should definitely incorporate this model for your business to promote a more productive and safe work environment. 

  1. Women in Business Will Thrive

Women are leading the way today and gender gaps have also narrowed over the past few years. This year has also helped women to get closer to their dreams by enhancing the opportunities. Majorly because there is a surge witnessed in women entering and graduating from college than men and are expected to have an increasing presence in the health, education, and service sectors in the coming years.

  1. Social Media Marketing 

Social media is the new platform to elevate your business. Gone are the days when social media platforms were used only to share memories. Nowadays, things have changed drastically. The number of small businesses for online retail products using social media is expected to grow in the coming years. Hence, if you are not active on any social media site, make sure to mark your presence over Facebook, LinkedIn, Twitter, and Instagram.

You may even hire a social media influencer to take care of the constantly changing algorithms to increase engagement on your profile. The engaging contests, exciting coupon codes, and interactive content can make you reach your desired audience.

  1. Generation Z increased Contribution

Millennials are very much engaged in building their own name in the industry. However, the next generation is going to take over in the coming years. Gen Z has been growing up in the most advanced era and that is why we can term them as true digital natives. If you are thinking to increase your manpower, or are looking for new faces, consider hiring Gen Z and engage the young talent as they enter the workforce. 

  1. The Freelance Gig 

The freelancers’ market has grown immensely over the past few years. People want to increase their income and freelancing has given them that opportunity to pursue their talent in the spare amount and earn money in return. For instance, people who love to write are now making time to pursue their interests by posting guest articles over various portals. Having a side force has even elevated the economy. So even if you have not started your business, you can give it a start by pursuing it as a side hustle. This can be a great way to start as an entrepreneur. 


If you have just started a new business or are thinking of starting off with your venture, you should be on terms with all the latest trends in the industry. In order to achieve the desired results, you should know how the business space always keeps evolving to be ahead in the race amidst so much competition. With this article, you will be able to keep up with the latest trends in the market to accelerate your growth further.

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