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Real-Time Customer Insights: How Data Drives Delight with Every Byte

If you’ve ever peeled back the foil on a chocolate bar or unwrapped a peppermint candy cane, then you know that candy is about more than just a flavor. It’s sensory—sight, sound, smell. It’s often nostalgic. Almost always a reward. Any or all of those result in the anticipation and the joy of that first bite.

In short, candy is about the experience. So, it’s fitting that when we went looking for a shining example of a data-driven B2C solution, sweets maker Ferrara was at the top of the list. This century-old institution has reinvented its technology landscape with a comprehensive solution that relies on cutting-edge data analytics. The solution allows them to rapidly determine what sweet treats will satisfy the customer’s appetite; that insight changes everything from recipes, to product development, to distribution, and even acquisitions. And, they’re doing it at such a fast speed, they decided it merited a special name: ‘Ferrara Fast.’

For this Better Together: Customer Conversation episode we’re going to be discussing

‘Achieving Real-Time Customer Insights: Delight in Every Byte.’

We’ll sit down with Mustafa Mustafa, Sr. Director – Analytics and Technical Shared Service, Ferrara Candy Company, for a podcast that will explore their vision as well as a LinkedIn session that will dive into their journey.

Additional customer success stories that explore B2C innovation with SAP Business Technology Platform:

  • Delivery Hero – Building an Intelligent Enterprise to Grow Rapidly and Innovate Confidently
  • La Poste, Services Mail Parcels Branch Improving Customer Service with a Unified Technology Platform

Now let’s hear from Mustafa, part of the Ferarra team that’s applying SAP Business Technology Platform to the age-old sweet science (if you’ll forgive the pun) of confection production.

  • The first part of our series is a podcast episode, in which Mustafa is joined by host Tamara McCleary, CEO at Thulium, and digital transformation expert Cyril Coste. They will discuss the trends in customer behavior that are driving businesses towards more personalized, more data-driven customer experience as well as the shifts in the industry that are driving digital transformation, and what all of that means for the future
  • On LinkedIn session, Mustafa and I will discuss the specifics of Ferrara’s digital innovation – how it began, where they are today, and what’s next. Along the way, we’ll talk about the obstacles Mustafa’s team has faced, the opportunities they’ve identified, and the challenges they have overcome. As well, Mustafa will share how others can achieve “delight in every byte”of data.

Register at sap.com/BTP to check out the podcast and the LinkedIn session.

And, as always, I definitely want your input! Tell me what topics you’d like to discuss in the future and give me feedback on the questions we should be asking our guests. You can also contact us if you’d like to be a guest on an episode.

Join us to hear customers share their candid stories with SAP Business Technology Platform.

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