Recently SAP sponsored a panel discussion on mobility as a service (MaaS). We had STIB/MIVB – The Public transit operator of city of Brussels; HERE – The Location services provider; Acuiti – an SAP Partner; and Mobimeo – A subsidiary of Deutsche Bahn AG dedicated to Change the way cities move.
Click here to watch the recording of a worthwhile 1-hour discussion on the state and future of MaaS.
Key quotable insights:
“New Mobility Providers and mobility options are becoming abundant, especially over the last year. The challenge is to remove complexity and make it simple to the end user”.
Heike Löffler (Chief Commercial Officer (CCO) Mobimeo GmbH)
“The challenge is how to avoid a person being alone in a car…”
Joke Beel (Program Manager, MaaS & New Forms of Mobility. STIB-MIVB)
“Enterprise grade solutions for navigation, tracking and routing are already available in the market. Next frontier is optimization”
Luisa Wahlig (Senior Manager, Industry Solutions, HERE)
“The technology to manage financial relations between parties is there. Challenge is for the regulators and operators to bring stakeholders together which is not in itself an easy feat”
Manoj Harbhajanka (Founder and CEO Acuiti Labs Ltd.)
Autonomy’s Ross Douglas moderated the panel with key questions on the challenge to adopting MaaS. (is it hype or reality)? Who should pay for a MaaS Ecosystem? Who owns the data that is generated and captured by such a System?
Each panelist provided a very articulate view of several of these topics. A summary of their views was well captured by Rebecca Sands, of Urban Mobility Key Takeaways from the Virtual Workshop “Mobility as a Public Service: Sustainable, Agile, & Resilient Platform Experiences for Cities”
We also captured the view of the audience, which is the focus of this Blog.
Seven Poll questions were raised throughout the discussions in real-time, and the panelists also weighed in on the feedback, in real-time. The answers to four of the seven Polls with statistically relevant responses are shared below for your insights.
For readers, the total number of live engaged audiences who proactively answered the poll questions was ~100.
Poll 1 (~75% of attendees responded):
What is the greatest barrier to achieving MaaS at scale?
Result: The top two, accounting to ~60% of respondents answers attribute this to low cooperation of stakeholders and a mismatch between public and private goals.
Poll 2 (~50% of attendees responded):
What is the most realistic path to achieving MaaS adoption at scale?
Result: A strong bias to PTA and PTO controlling the app, though a second close is the app being controlled by a private sector. In both cases, the service to customer is a collaboration between public and private operators.
Poll 3 (~30% of attendees responded):
If you work for a city, region or PTA, where are you in your journey to achieve MaaS in your city or region?
Result: The Majority are in early stages of exploring MaaS Strategies.
Poll 4 (~30% of attendees responded):
If you work for a city, region or PTA, how far away are you from achieving a full scale MaaS System In place?
Result: in line with Poll 3, where majority are in explore phase – and hence the results are medium to long term time horizon
We thank the team at Autonomy, the panelist for their viewpoints, and definitely the attendees for actively participating in the webinar.
For SAP, MaaS – Mobility as a service is an ecosystem play.
We believe in bringing the core strengths that we have and collaborate with others who also bring their strengths to the table. Simplified, A MaaS adoption can take three layers:
- The Trip and the Mobile App itself
- The Orchestration and bringing the operational aspect of service together and
- The Financials and Accounts Management
On the Trip and Orchestration sides, SAP brings to table SAP’s iOS and Android SDKs to help easily create Apps that also talk to SAP Backend systems. On the orchestration side, SAP has a suite of capabilities in our platform business called SAP Cloud platform. Recently Gartner named SAP Cloud Platform Integration Suite as a leader in their Magic Quadrant for Enterprise Integration Platform-as-a-Service (EiPaaS). We collaborate, for e.g. with HERE Location based service through this platform.
But most importantly, we bring the Accounts Management aspect of Mobility as a service. Be it for the end customer, the operator, the private or the public entity that does MaaS.
SAP has a very robust Account-based ticketing systems (we Call it BRIM – SAP Billing and revenue management solution) that is an ideal fit to do ALL financial management aspects of the end to end customer journey, including automated partner settlements. We have done this for a host of companies in different industries, including mobility service companies that have recently turned from a product-oriented companies into a services-based business. BRIM is part of SAP’s flagship solution – S/4HANA.
A very good collaboration that we did in this space Using Mobility as a Service to deliver more sustainable, user-centric transit is documented here with Colleagues.
As Autonomy – whose yearly fall events in Paris have become a staple in the calendar of mobility Practitioners, public or private, and the entire ecosystem of players that help in the mobility industry, SAP is also committed to the MaaS ecosystem and will actively involve as a headline partner at the Autonomy Digital.
Do Join us at the Autonomy Digital Event on 4 and 5th of November to learn more and exchange further ideas to bring technologies together to make Mobility as a Service adoptions more real.