SAP Wins at the 2020 Sports Technology Awards
SAP, partnered with Keytree and Sports & Wellbeing Analytics, faced fierce competition for the trophy, against brands such as AfterShokz, Capenergy Medical, Contego Sports, Empowerban and Enetor. Ultimately, SAP with Keytree and Sports & Wellbeing Analytics emerged victorious with the entry of the PROTECHT Intelligent Mouthguard.
PROTECHT was created to combat head injuries. Using SAP S/4HANA Cloud Platform, these mouthguards are implanted with a hypersensitive sensor system that measures the intensity and frequency of head impacts and reports it in real time to the pitch side team. The system then provides information on collisions that may go unseen or those that are unintended in training environments. The data is then used to change a player’s training or even to pull a player out of a match altogether.
Rebecca Hopkins, CEO of The STA Group, owners of The Sports Technology Awards said, “The Sports Technology Awards have unequivocally become the sector’s ultimate accolade and is recognized as a mark of excellence internationally. We see exciting trends emerge each year and 2020 was no different. Our judges, who are seasoned experts, noted that the sophistication inherent in so many entries were exciting to witness, not least of all in how they are set to change the face of our sector.”
On selecting a winner, the judges commented, “Sport needs more technology to help prevent head injuries and this product is a massive step in the right direction. As a product, it is both innovative and strong, offering impact sports the potential to recognize and understand concussion better. It is so important to reduce the threat of injury and technology like this increases our chances exponentially.”
The full shortlist is available here and the 2021 cycle of The Sports Technology Awards launches on 16th September 2020.
More information about the Awards can be found at www.sportstechgroup.org
The STA Group is a sports technology communications, events and consultancy business, operating at the heart of sport globally. Our mission is to ‘Inform, Inspire and Celebrate’ sports technology across the international sports sector. The STA Group’s brands include the STA Startups, which celebrate sports tech innovation from inception, STA PR, a dedicated sports PR agency, and the Sports Technology Awards, which is the leading annual global celebration of technology-led innovation across the international sports sector. The STA Group prides itself for being at the forefront of the key topics, changes and challenges in the sector, testament to which is its work pioneering topics such as athlete welfare, gender equality and sustainability. The Group’s awards attract hundreds of entries from more than 30 countries and 50 sports, and boasts a network including Olympians, Paralympians, World Champions, leading coaches and business and tech visionaries. The Group’s Sponsorship Partner Family includes Ticketmaster Sport, Charles Russell Speechlys, EIS and Capgemini.