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SAP MaxAttention Innovation Workshops

In this blog post, you will learn more about SAP MaxAttention Innovation Workshops, the value for our customers, its transition from on-site to the virtual format since this year and which focus topics and related material are available.

SAP MaxAttention Innovation Workshops – From 2018

In 2018, we established a deep dive workshop series under the name SAP Innovation Workshops. These workshops focus on a specific topic (e.g. SAP S/4HANA, Hybrid Operations & Cyber Security, Innovation Services, Data Management & Analytics, etc.). The goal is to enable our customers to understand the product portfolio and innovative technologies of SAP. As specifically now, it is more important than ever to help companies to be successful and to respond to changing markets by transforming into intelligent enterprises in the experience economy.

Before the COVID-19 pandemic, customers were invited to join the SAP experts in one of the SAP locations worldwide. The question was how we can ensure high interactivity and how to keep the workshops beneficial and valuable while delivering them virtually.

Virtual interaction with our customers 2020 until now

After the first virtual SAP Innovation Workshops with excellent feedback, we can say we managed to create an interactive set-up where questions can be raised directly to our SAP experts. During brainstorming sessions on a whiteboard, via chat and by speaking up, customers shared their experiences. Context-specific polls throughout the workshops helped to collect additional feedback and to lead a meaningful dialogue. This exchange was highly appreciated. As feedback, customers shared that they have learnt a lot about the latest product and service offerings and innovations from SAP and that they would like to carry out follow up conversations and receive in-depth information about specific use cases.

If you are interested in past workshops in 2020 take a look here and for 2021 here.

SAP Innovation Workshops – What customers say

Attendee comments on our workshop focusing on “Digital Supply Chain and Manufacturing” are the following:

“The innovation workshop sessions are very valuable, and I have gained a lot of knowledge into the latest business processes in asset management and how SAP is providing the right tools to manage the entire asset lifecycle in addition to SAP-PM in standard ERP.” Seby Manalel, Shell

“We […] see a lot of value from this partnership and would like to continue collaborating around similar opportunities in future.” A retail customer.

We hope that this blog post could give you an overview and aroused your interest in SAP Innovation Workshops.

Upcoming SAP Innovation Workshops 2021

April 20-21, 2021

“Innovations and Insights for Intelligent Finance”


The SAP MaxAttention Innovation workshop will focus on key Innovations in SAP financial solutions, intelligent accounting, multibank connectivity, financial analytics, profitability analysis and performance management.

April 22, 2021

“Analytics and Data Management”

What’s new in the analytics space? How is SAP responding to the increased need to make business decisions using Cloud, AI and Predictive Analytics? Join and hear how SAP Analytics Cloud is already transforming decisions made by thousands of SAP customers

May 4-5, 2021

“Business Technology Platform: Integration, Innovation and Extension”


In this workshop, SAP experts from Customer Success and from Technology and Innovation board areas will lay out how SAP’s Business Technology Platform can transform your business with integration and extension technologies

May 18-19, 2021

“How to achieve operational and process excellence in your Intelligent Enterprise”


Tune in for the latest innovations and best practices of end-to-end hybrid operations, automation, and DevOps. Learn from SAP experts how SAP MaxAttention can help you run at your best and realize the full potential of your intelligent enterprise.

In case of any questions, please feel free to contact Linda Loeffler.Please note that more workshops are currently being planned.

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