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Author's profile photo Ann-Christin Schechter

SAP MaxAttention Innovation Workshops

In this blog post, you will learn more about SAP MaxAttention Innovation Workshops, the value for our customers, its transition from on-site to the virtual format and which focus topics and related material are available.

Upcoming SAP Innovation Workshops 2022

February 8-9, 2022

How to create digital workplace experience for the new world of work

In today’s fast-paced world with complex landscapes of interconnected systems and processes in the enterprises, it is critical that end users have the best experience. Your employees need easy access to information and relevant applications to work and interact with each other with ease. For the best business outcomes, organizations need to provide a better digital experience to help employees work more effectively and efficiently. Learn about recent trends in User Experience (UX) for enterprise solutions and how to build your ideal digital experience with SAP Work Zone and other SAP solutions.

February 22, 2022

“Sustainability within SAP Premium Engagements”

This session is aimed to all who are interested in our approach to Zero emissions (Climate action), Zero waste (Circular economy), Zero inequality (Social responsibility), as well as Sustainability reporting and steering. You will learn about our exclusive SAP Premium Engagement services to support your Sustainability journey and goals.

April 5-6, 2022

Driving Industry Innovations with Industry Cloud and Industry 4. Now

Market conditions, industry trends, customer demands are driving transformation of business models and blurring industry lines.

Find out how SAP MaxAttention can help customers become Intelligent Enterprise by leveraging best in class industry best practices and latest Industry Cloud innovations. Today,  companies are challenged between disrupting industry trends and serving the consumer in new ways, while at the same time running a profitable business.

March 22-23, 2022

“Driving process excellence with SAP Business Process Intelligence”

Understand how the new offerings for Business Process Intelligence from SAP can help your enterprise accelerate innovation potential with S/4HANA and Business Process Intelligence. Also see how BPI can contributes to the  SAP RISE program

April 20-21, 2022

“Migrate & Operate SAP Landscape on Private Cloud”


The focus of the workshop is to provide insight into the best practices of landscape architecture, integration architecture, security and compliance strategy and technical architecture. These aspects play a crucial role particularly in complex landscapes spread across multi-cloud environments.

Past SAP Innovation Workshops 2021

09.12.2021: Business Operations Self Healing
01. – 02.12.2021: How to create Digital Workplace Experience for the New World of Work
30.11.2021: SAP HANA Native Storage Extension
26. – 28.10.2021: How to achieve operational excellence of your Intelligent Enterprise
23.09.2021: Cybersecurity
14. – 15.09.2021: Intelligent Spend Management
27. – 28.07.2021: Innovations for Intelligent Finance
20. – 22.07.2021: Business Technology Platform
06. – 07.07.2021: Data Management and Analytics
29. – 30.06.2021: SAP Business Technology Platform – Data to Value 
29.06.2021: Premium Engagement Business Scenarios
23.06.2021: SAP S/4HANA Upgrade
17.06.2021: Enhance Cybersecurity and Compliance in Your SAP Environment
26. – 27.05.2021: User Experience Strategy for Intelligent Enterprise
20.05.2021: Move to Hyperscaler
18. – 19.05.2021: How to achieve operational excellence of your Intelligent Enterprise
04. – 05.05.2021: Business Technology Platform: Integration, Innovation and Extension
22.04.2021: Data Management and Analytics
20. – 21.04.2021: Innovations and Insights for Intelligent Finance
16. – 18.03.2021: Business Technology Platform – Accelerate the transformation of data into business value

SAP MaxAttention Innovation Workshops

We established a deep dive workshop series under the name SAP Innovation Workshops. These workshops focus on a specific topic (e.g. SAP S/4HANA, Hybrid Operations & Cyber Security, Innovation Services, Data Management & Analytics, etc.). The goal is to enable our customers to understand the product portfolio and innovative technologies of SAP. As specifically now, it is more important than ever to help companies to be successful and to respond to changing markets by transforming into intelligent enterprises in the experience economy.

Before the COVID-19 pandemic, customers were invited to join the SAP experts in one of the SAP locations worldwide. The question was how we can ensure high interactivity and how to keep the workshops beneficial and valuable while delivering them virtually.

Virtual interaction with our customers 2020 until now

After the first virtual SAP Innovation Workshops with excellent feedback, we can say we managed to create an interactive set-up where questions can be raised directly to our SAP experts. During brainstorming sessions on a whiteboard, via chat and by speaking up, customers shared their experiences. Context-specific polls throughout the workshops helped to collect additional feedback and to lead a meaningful dialogue. This exchange was highly appreciated. As feedback, customers shared that they have learnt a lot about the latest product and service offerings and innovations from SAP and that they would like to carry out follow up conversations and receive in-depth information about specific use cases.

SAP Innovation Workshops – What customers say

Attendee comments on our workshop focusing on “Digital Supply Chain and Manufacturing” are the following:

“The innovation workshop sessions are very valuable, and I have gained a lot of knowledge into the latest business processes in asset management and how SAP is providing the right tools to manage the entire asset lifecycle in addition to SAP-PM in standard ERP.” Seby Manalel, Shell

“We […] see a lot of value from this partnership and would like to continue collaborating around similar opportunities in future.” A retail customer.

“The Intelligent Finance workshop was very informative and eye-opening. We will set up some follow-ups to plan the SAP S/4HANA journey.” A financial services customer

We hope that this blog post could give you an overview and aroused your interest in SAP Innovation Workshops.

In case of any questions, please feel free to contact Linda Loeffler. Please note that more workshops are currently being planned.

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