Skip to Content
Event Information
Author's profile photo Ann-Christin Schechter

SAP MaxAttention Innovation Workshops

Upcoming SAP MaxAttention Summit 2023

We are pleased to inform you about the upcoming SAP MaxAttention Summit 2023 taking place in-person on March 19–21, 2023 in Munich, Germany.

We will provide insights into SAP’s strategy and share how SAP MaxAttention helps drive continuous improvements to realize the most value from customers investment into SAP software. The best practices shared by customers and SAP in the experience sessions will guide them on their transformation journey – whether they have a cloud-first or a hybrid cloud strategy.

We have planned two days with an exciting program covering a variety of topics. It will start with a welcome reception on Sunday evening, followed by a day-and-a-half of keynotes, dialogues, customer experience sessions, networking, and an extraordinary evening event. More information can be found here.

In total, we expect approximately 200 attendees from our leading customers around the globe.

In case of any questions or if you are interested in joining please do not hesitate to reach out:

SAP MaxAttention Innovation Workshops

In this blog post, you will learn more about SAP MaxAttention Innovation Workshops, the value for our customers, its transition from onsite to the hybrid and virtual format as well as which focus topics and related information are available.
Please find below an overview of the upcoming workshops for this year and the material of past workshops. 

Upcoming SAP Innovation Workshops 2023

March 2, 2023

“Innovation with SAP Mobile Start”

Join this exclusive workshop and learn how to: 

  • Integrate all the relevant solutions for each enterprise persona within a single native app 
  • Access key business processes and data across solutions like SAP S/4HANA and more 
  • Centralize notifications and workflows from various systems to view and action

March 29, 2023


More information will follow soon.

Past SAP Innovation Workshops 2022

06.12.2022: Accelerate transformation and business process performance with SAP Signavio Process Transformation Suite
30.11.2022: SAP Cloud ALM
29.11.2022: SAP Business Network for Logistics 
16.11.2022: Cybersecurity and Compliance
08.11.2022: SAP Security and Compliance 
03.11.2022: SAP Sustainability 
02.11.2022: Sustainability within SAP Premium Engagements 
27.10.2022: The simple start with SAP Analytics Cloud 
25.10. – 26.10.2022: How to achieve Sustainability and Operational Excellence for your intelligent enterprise
04.10 – 05.10.2022:Building Resilient, Sustainable, Customer-Centric Supply Chains
29.09.2022: Intelligent Custom Code Management
15.09.2022: Financial Accounting and Central Finance
06.09. – 07.09.2022: RISE with SAP
12.07. – 13.07.2022: SAP Business Technology Platform – Integrations and Extensions
06.07.2022: Deep Transformation Insights 
22. – 23.06.2022: SAP Business Technology Platform 
21.06.2022: Accelerate transformation and business process performance with SAP Signavio Process Transformation Suite
02.06.2022: Hybrid Lifecycle Management 
10.05.2022: SAP Business Technology Platform – Development Models 
05.05.2022: Intelligent Custom Code Management 
03.05.2022: Inspiration for your Intelligent Enterprise Transformation Journey 
28.04.2022: SAP Enterprise Continuous Testing by Tricentis 
05. – 06.04.2022: Driving Industry Innovations: Industry Cloud, Industry 4.Now, Sustainability Management
24.03.2022: SAP Fiori and UX Strategy
22.03.2022: Accelerate transformation and business process performance with SAP Signavio Process Transformation Suite
22.02.2022: Sustainability within SAP Premium Engagement
08. – 09.02.2022: How to create Digital Workplace Experience for the New World of Work


SAP MaxAttention Innovation Workshops

We established a deep dive workshop series under the name SAP Innovation Workshops. These workshops focus on a specific topic (e.g. SAP S/4HANA, End-to-End Hybrid Operations & Cyber Security, Innovation Services, Analytics & Data Management, etc.). The goal is to enable our customers to understand the product portfolio and innovative technologies of SAP. As specifically now, it is more important than ever to help companies to be successful and to respond to changing markets by transforming into intelligent enterprises in the experience economy.

Before the COVID-19 pandemic, customers were invited to join the SAP experts in one of the SAP locations worldwide. The question was how we can ensure high interactivity and how to keep the workshops beneficial and valuable while delivering them virtually.

Virtual interaction with our customers 2020 until now

After the first virtual SAP Innovation Workshops with excellent feedback, we can say we managed to create an interactive set-up where questions can be raised directly to our SAP experts. During brainstorming sessions on a whiteboard, via chat and by speaking up, customers shared their experiences. Context-specific polls throughout the workshops helped to collect additional feedback and to lead a meaningful dialogue. This exchange was highly appreciated. As feedback, customers shared that they have learnt a lot about the latest product and service offerings and innovations from SAP and that they would like to carry out follow up conversations and receive in-depth information about specific use cases.

Hybrid workshop delivery starting 2022

Recently we are delighted to be able to offer a workshop delivery in a hybrid format combining a live virtual broadcasting of the event with speakers and customer being present also on-site. This enables customers to decide if they want to attend, listen and interact only digitally or if they would like to meet our experts in person on-site. Both gives the attendees the exclusive opportunity to ask questions, provide comments and interchange with peers and SAP topic matter experts to gain value for their business and get the most benefit from Premium Engagements with SAP.

SAP Innovation Workshops – What customers say

Attendee comments on our workshops are the following:

“The innovation workshop sessions are very valuable, and I have gained a lot of knowledge into the latest business processes in asset management and how SAP is providing the right tools to manage the entire asset lifecycle in addition to SAP-PM in standard ERP.” Seby Manalel, Shell

“We […] see a lot of value from this partnership and would like to continue collaborating around similar opportunities in future.” A retail customer.

“The Intelligent Finance workshop was very informative and eye-opening. We will set up some follow-ups to plan the SAP S/4HANA journey.” A financial services customer

We hope that this blog post could give you an overview and aroused your interest in SAP Innovation Workshops.

How to contact us 

In case of any questions, please feel free to contact Ann-Christin Schechter ( or

Assigned Tags

      Be the first to leave a comment
      You must be Logged on to comment or reply to a post.