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Author's profile photo Ann-Christin Schechter

SAP MaxAttention Innovation Workshops

In this blog post, you will learn more about SAP MaxAttention Innovation Workshops, the value for our customers, its transition from onsite to the hybrid and virtual format as well as which focus topics and related information are available.
Please find below an overview of the upcoming workshops for this year and the material of past workshops. 

Upcoming SAP Innovation Workshops 2022

September 29, 2022

“Intelligent Custom Code Management”

In this workshop, you will learn more about the advisory and execution services for Intelligent Custom Code Management in order to transform your custom code for more flexibility, innovation and a lower total cost of ownership.

October 4-5, 2022

“Building Resilient, Sustainable, Customer-Centric Supply Chains”

In this workshop, SAP experts from Customer Success and from Product Development will provide a detailed solution overview, product roadmaps, and use-cases for the latest innovations in SAP’s Digital Supply Chain, and how it can help transform your business to support specific customer requirements

October 25-26, 2022

“How to achieve Sustainability and Operational Excellence for your Intelligent Enterprise”

Join experts from SAP’s Product Engineering, and Customer Success organizations to learn about the recent innovations and solutions in the SAP Cloud for Sustainable Enterprise portfolio – including SAP Sustainability Control Tower, SAP Product Footprint Management, SAP Responsible Design and Production, and SAP Signavio Process Transformation Suite – that SAP brings to the market to help customers in their sustainability journey.

November, 2022


More information will follow soon.

Past SAP Innovation Workshops 2022 & 2021

06.09. – 07.09.2022: RISE with SAP
12.07. – 13.07.2022: SAP Business Technology Platform – Integrations and Extensions
06.07.2022: Deep Transformation Insights 
22. – 23.06.2022: SAP Business Technology Platform 
21.06.2022: Accelerate transformation and business process performance with SAP Signavio Process Transformation Suite
02.06.2022: Hybrid Lifecycle Management 
10.05.2022: SAP Business Technology Platform – Development Models 
05.05.2022: Intelligent Custom Code Management 
03.05.2022: Inspiration for your Intelligent Enterprise Transformation Journey 
28.04.2022: SAP Enterprise Continuous Testing by Tricentis 
05. – 06.04.2022: Driving Industry Innovations: Industry Cloud, Industry 4.Now, Sustainability Management
24.03.2022: SAP Fiori and UX Strategy
22.03.2022: Accelerate transformation and business process performance with SAP Signavio Process Transformation Suite
22.02.2022: Sustainability within SAP Premium Engagement
08. – 09.02.2022: How to create Digital Workplace Experience for the New World of Work

09.12.2021: Business Operations Self Healing
01. – 02.12.2021: How to create Digital Workplace Experience for the New World of Work
30.11.2021: SAP HANA Native Storage Extension
26. – 28.10.2021: How to achieve operational excellence of your Intelligent Enterprise
23.09.2021: Cybersecurity
14. – 15.09.2021: Intelligent Spend Management
27. – 28.07.2021: Innovations for Intelligent Finance
20. – 22.07.2021: Business Technology Platform
06. – 07.07.2021: Data Management and Analytics
29. – 30.06.2021: SAP Business Technology Platform – Data to Value 
29.06.2021: Premium Engagement Business Scenarios
23.06.2021: SAP S/4HANA Upgrade
17.06.2021: Enhance Cybersecurity and Compliance in Your SAP Environment
26. – 27.05.2021: User Experience Strategy for Intelligent Enterprise
20.05.2021: Move to Hyperscaler
18. – 19.05.2021: How to achieve operational excellence of your Intelligent Enterprise
04. – 05.05.2021: Business Technology Platform: Integration, Innovation and Extension
22.04.2021: Data Management and Analytics
20. – 21.04.2021: Innovations and Insights for Intelligent Finance
16. – 18.03.2021: Business Technology Platform – Accelerate the transformation of data into business value

SAP MaxAttention Innovation Workshops

We established a deep dive workshop series under the name SAP Innovation Workshops. These workshops focus on a specific topic (e.g. SAP S/4HANA, End-to-End Hybrid Operations & Cyber Security, Innovation Services, Analytics & Data Management, etc.). The goal is to enable our customers to understand the product portfolio and innovative technologies of SAP. As specifically now, it is more important than ever to help companies to be successful and to respond to changing markets by transforming into intelligent enterprises in the experience economy.

Before the COVID-19 pandemic, customers were invited to join the SAP experts in one of the SAP locations worldwide. The question was how we can ensure high interactivity and how to keep the workshops beneficial and valuable while delivering them virtually.

Virtual interaction with our customers 2020 until now

After the first virtual SAP Innovation Workshops with excellent feedback, we can say we managed to create an interactive set-up where questions can be raised directly to our SAP experts. During brainstorming sessions on a whiteboard, via chat and by speaking up, customers shared their experiences. Context-specific polls throughout the workshops helped to collect additional feedback and to lead a meaningful dialogue. This exchange was highly appreciated. As feedback, customers shared that they have learnt a lot about the latest product and service offerings and innovations from SAP and that they would like to carry out follow up conversations and receive in-depth information about specific use cases.

Hybrid workshop delivery starting 2022

Recently we are delighted to be able to offer a workshop delivery in a hybrid format combining a live virtual broadcasting of the event with speakers and customer being present also on-site. This enables customers to decide if they want to attend, listen and interact only digitally or if they would like to meet our experts in person on-site. Both gives the attendees the exclusive opportunity to ask questions, provide comments and interchange with peers and SAP topic matter experts to gain value for their business and get the most benefit from Premium Engagements with SAP.

SAP Innovation Workshops – What customers say

Attendee comments on our workshops are the following:

“The innovation workshop sessions are very valuable, and I have gained a lot of knowledge into the latest business processes in asset management and how SAP is providing the right tools to manage the entire asset lifecycle in addition to SAP-PM in standard ERP.” Seby Manalel, Shell

“We […] see a lot of value from this partnership and would like to continue collaborating around similar opportunities in future.” A retail customer.

“The Intelligent Finance workshop was very informative and eye-opening. We will set up some follow-ups to plan the SAP S/4HANA journey.” A financial services customer

We hope that this blog post could give you an overview and aroused your interest in SAP Innovation Workshops.

How to contact us 

In case of any questions, please feel free to contact Ann-Christin Schechter ( or

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