How TrenDemon takes the Guessing Game out of Content Marketing Impact
TrenDemon’s solution lets marketers measure & improve their content marketing ROI and boost conversion rates drastically
Although most companies spend between 10–13% of their budget on marketing efforts, most marketers struggle to find the impact that the content they create and share has on sales. Today, only 15% of the content that companies produce affects successful journeys (TrenDemon). The solution that helps companies boost their ROI and conversion rates and empowers marketers? TrenDemon.
TrenDemon allows marketers to prove and improve the impact of content marketing on sales by seamlessly integrating with any company’s assets such as website, marketing automation, and CRM or CDP, and mapping the customer journey across different domains and spans of time, from initial touch to conversion.
A Treasure Trove of Tools for Marketers
As marketers invest a great amount of time and effort in creating compelling marketing assets such as articles, white papers and videos, they are challenged with identifying how those assets have contributed to business events that have taken place over a length of time. TrenDemon’s solution helps marketers save time and improve productivity by providing the tools needed to measure if their efforts are paying off, to understand what kind of content they should create and where should they share it, and to help improve the flow of users through content.
The Bottom Line
Organizations today do not understand the impact their marketer’s hard work has on ROI, nor the impact that their work has on the company’s bottom line. TrenDemon has helped over 150 CPG, B2B, Retail, and Consumer Electronic customers measure their marketing ROI and improve revenue and conversion rates from their digital assets by up to 270%.
Creating Impactful Consumer Journeys
How does it work? First, TrenDemon seamlessly connects with the company’s marketing and sales infrastructure. Then, through TrenDemon’s multifaceted dashboard, marketers can create and map successful customer journeys and see how they were impacted by marketing efforts. Once marketers understand how their content has impacted company goals, they can ensure that customers stay on track by matching the right content with the right audience.
Through personalized content recommendations and data-driven insights on which content to share on which channels, TrenDemon allows marketers to take action and continue engaging customers with more focused marketing efforts. With performance-driven content recommendations, marketers can boost website conversion rates and grow the number of successful customer journeys.
Innovating with SAP and The SAP.iO Foundry Tel Aviv
SAP’s Consumer Products 2020 report emphasizes that reaching and engaging consumers requires a much deeper understanding of the consumer’s journey on the way to an outcome. TrenDemon’s solution allows SAP customers in the CPG, retail, and consumer electronics industries to analyze marketing and promotion effectiveness, identifying which content and promotions must influence consumer activity and conversion, and ultimately personalizing content delivery. TrenDemon participated in the SAP.iO Foundry Tel Aviv’s Consumer Products Cohort and became an SAP PartnerEdge Integrate partner. Through the program, TrenDemon started their long-term partnership with SAP and is integrated into SAP’s Customer Data Cloud. TrenDemon has been working closely with SAP’s CDC Chief Solution Architect Sergey Krayniy in order to help make their solution available to SAP clients.
If anyone in the SAP Community is interested in connecting with TrenDemon or one of the other the SAP.iO Foundry Tel Aviv consumer products startups, please check out https://sap.io/tlv-demo-day-2020/
Applications for our next cohort are now open! If you know a startup that has an innovative solution for the Utilities industry, check out https://sap.io/tlv-apply/