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Customer segmentation using reports in Cloud ERP SAP Business ByDesign

With the 20.08 release of Cloud ERP SAP Business ByDesign marketing employees can segment target groups by using reports and refresh for periodic execution of campaigns.

Here is a quick demo:

Here is the list of steps you need to do:

  1. Define report view with selection and filter criteria
  2. Save definition as bookmark to make the combination of selection and view available for the target group
  3. Create a new target group based on report data
  4. Select the bookmark and characteristic
  5. Fetch the members from the report
  6. Create one or multiple campaigns e.g. direct mail, export

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