Labs Talk: The Role of Social Media for Customer Experience with Dan Gingiss
As both customer experience and social media are such vast fields, we thought intersecting these topics to focus our episode makes sense. Together with Dan Gingiss, we explore the intersection of customer experience and social media.
We discuss how brands get started in the best possible way, pitfalls to avoid and how to find out which channel is best for your customers. We also touch in topics such as hyper-personalization and personal branding, the latter being all about how you can improve your social media appearance to build up your own personal brand (which by the way, will automatically also be beneficial for the company you work for). We finally also shed some light on how we can learn from the COVID-19 pandemic.
Dan is an international keynote speaker, thought leader, consultant, and coach who believes that a remarkable customer experience can be your best marketing. He shares his expertise gained from working with leading companies through his books, podcasts, and various media engagements.