Doing Good Gets Good GOING – SAP in India uplifts COVID-19 impacted communities
Leading through an example is the only way to go. Helping the world run better and improving people’s lives- a vision with which we started as an organization 48 years ago and we proudly continue to stand by it.
The COVID-19 pandemic has impacted everyone across the globe. In India especially, the impact of the lockdown due to the virus has been disastrous for the migrant labourers and daily wage earners. With no means of income and barely any food, it was disheartening to see a large number of the underprivileged struggling to survive in this difficult time and their fight to overcome the corona crisis. Frontline workers, healthcare officials, police forces, etc. have fearlessly braved this situation and are front leading the efforts to curb and combat this outbreak.
SAP, staying true to its vision, acknowledges and salutes the spirit of this community. In our endeavor to elevate our society, we have joined hands with various NGOs, stakeholders and have been at the forefront in response to COVID-19 through relief work and sustainable rehabilitation support. It is our duty to utilize our talent, technology and resources in order to support the society we operate in. The pandemic has put immense pressure on daily wage earners and laborer’s to source even two meals a day. Identifying the need, we immediately stepped in to help bridge this gap. SAP opened up our R&D facility kitchen in Bengaluru and Gurugram to provide 17,000 nutritious meals daily as well as dry foods to the affected communities. With the help of state governments and the NASSCOM foundation, we were able to touch the lives of more than 1,25,000 slum dwellers.
Reinforcing health systems was another essential. We realigned our efforts on providing adequate medical supplies to all our brave frontline workers as well as the elderly group of people. We joined hands with United Nations Development Programme (UNDP), NASSCOM Foundation and HelpAge India to provide high-quality ventilators, N-95 masks, medical kits and sanitizers to those who needed it.
While SAP’s 360 degree relief work will go on it will be essential to work on effective strategy towards economic rehabilitation. It is needless to emphasize that extended lock-down and associated restrictive measures have led to massive loss of jobs.
- As per CMIE report, 1 in every 4 employed person lost one’s job during March – April 2020. The protective lock down period resulted into many economic strain.
- Micro Small & Medium Enterprises (MSME) sector has been the massive hit with the adverse impact
MSME segment is Linchpin to India’s Economic growth
- Micro Small & Medium Enterprises (MSMEs) are a major contributor to India’s GDP.
- MSME contributed around $1.8 TN to GDP and $277 BN export in FY 2019-20. Till the lockdown Employs 180 mn people
- As per ILO, ~ 90% working class in India belonged to informal economy
- Due to COVID19 pandemic, 400 MN workers would fall into deep poverty
SAP has to be the solution and supporter to the self-reliant India (Aatma Nirbhar Bharat) mission of Government of India. SAP would soon launch the learning resources to re-skill and up-skill the contingent and extended work forces of MSME with the objective of (1) making the MSME the globally competitive manufacturers in alignment with industry 4.0 requirement (2) enabling the human resources with to learn the topics relevant for new normal (3) targeted intervention for youth and micro-finance institutions leading to massive enablement of conducive ecosystem for economic development.
SAP recognizes and embraces its commitment to the communities we operate in India. We are committed to equitable and inclusive economic development. In uncertain times like this it is important to understand & act upon the needs of specific groups who might experience barriers and access to necessities.