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Author's profile photo Rahul Sharma

Data Model of SAP Marketing Cloud/On-Premise

Do you find SAP Marketing Cloud/On-premise data model complicated? if yes, not any more…

Hello everyone,

When I started working with SAP Marketing, it was difficult to understand the data model at the back. It is never easy to build a good understanding of the product without a good understanding of the data model.

In this blog, I will show you the SAP Marketing data model which includes significant marketing entities and their relationships. This data model will help in composing custom business objects, form relationships, developing custom CDS/HANA views, standard calculation view extension, identifying & realize issues, data validation etc.

In the attached model, I have tried to show a 360 view of significant SAP Marketing entities.

The data model tries to reveal:

  • Business entity/table relations
  • Cardinality for the relationship
  • Connections
  • Field significance


As the data model file size is greater than 1.5 MB, I have to upload high-quality image to my Dropbox.

Please access the high-quality image of SAP Marketing Data Model using this link.


Happy Learning!

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      Author's profile photo Tobias Schneider
      Tobias Schneider

      Thanks Rahul Sharma!

      Very nice visualization! 🙂

      Author's profile photo Rahul Sharma
      Rahul Sharma
      Blog Post Author

      Thanks Tobias!

      Author's profile photo Bradley Mursell
      Bradley Mursell

      Great, just the type of visualisation I have been looking for.  Would be nice to have something similar for SAP Cloud for Customer ?❤?

      Author's profile photo Rahul Sharma
      Rahul Sharma
      Blog Post Author

      Thank you, Bradley!  ?

      Hope the blog is helpful...

      Author's profile photo Zulfiqar Maqbool
      Zulfiqar Maqbool

      Can you please share the link again.