Going to market with an extension to SAP SuccessFactors – where do I start?
If you are a software provider looking to integrate or extend SAP SuccessFactors with your own, you likely need some guidance and help with fundamental questions such as: Which partnership program is right for me? What is the overall engagement process? How do I get SAP SuccessFactors development tenants? What development support is available? What are the go-to-market opportunities? How are joint customers supported? And perhaps more importantly – where do I start? Etc.
While it’s possible to find the answers to all of these questions, up to now it hasn’t been easy as it could be. Answers were distributed in multiple locations, like SAP PartnerEdge, the SAP Help Portal, the SAP Partner Community, SAP Jam, SAP Launchpad, etc.
To fully address these questions, we have consolidated the necessary information in two parts: “Partner Journey Map” (describing the partnership engagement model) and “One-Stop shop mission for SAP SuccessFactors Software Partners” (an associated self-service capability to drive the execution of the engagement).
This blog aims to develop a baseline understanding of the phases that are involved in becoming an SAP SuccessFactors software partner.
- Some of you may be familiar with the PartnerEdge Build program and may wonder how this relates to it? Please be aware that this Partner Journey Map leverages core components of the PartnerEdge Build program. All requirements and processes of the PartnerEdge Build program are incorporated within this partner journey map
- While the phases described below provide high-level understanding of key activities, the “how to complete those activities” are part of the “One-Stop shop mission for SAP SuccessFactors Software Partners” experience
The Partner Journey Map
1. Feasibility Assessment
The first step is to outline your business case by completing an intake questionnaire. This questionnaire is incorporated within the Partner Journey Mission mentioned earlier. Please review the “One-Stop shop mission for SAP SuccessFactors Software Partners” blog to get started.
SAP SuccessFactors Partnerships Team then reviews the questionnaire responses and determines next steps – which may include live interactions to further evaluate the feasibility of the proposal.
2. Onboarding: Apply for Partnership
Once there is an agreement to move forward with the proposal, you need to apply to become a partner through the PartnerEdge program via the SAP ParterEdge Portal. If you want to build and market extensions to SAP solutions, then you need to apply for the Partner Edge: Build option. Once the partnership contract documents are signed, you will be provided with access to the SAP platform and other relevant resources. At this stage, be sure to procure Test, Demo and Development (TDD) license(s) from the SAP portfolio of solutions via our Partner Licensing Service.
3. Build: Develop and Test
In this phase, you build the actual application/extension, leveraging the documentation and resources available to partners. Use the appropriate forums in the Partner Delivery Community(PDC) to find answers to any questions that arise during development. Make sure to document the solution; this documentation serves as a definitive source of truth for customers, third party implementation teams, and various SAP stakeholders.
4. Application Readiness Check
The next step is to complete the Application Readiness Check(ARC), a self-declaration questionnaire for registering the application/extension. Please be aware that passing ARC and listing your solution on the SAP App Center are mandatory requirements prior to engaging in any go-to-market activities.
5. Certification – optional step
We help partners support our customers by testing and certifying the integration of solutions built with SAP technologies. Once the integration is certified, the solution is awarded an appropriate certified designation and listed on the SAP Certified Solutions Directory. To explore further visit SAP Integration and Certification Center (SAP ICC)
6. Go-To Market
Onboarding your solution to SAP App Center is the first step in maximizing your solution exposure and benefitting from the marketplace. To learn more, visit the SAP App Center Help Center. You can learn more about the benefits available, including access to the SAP App Center, the SAP Virtual Agency partner campaign creator, go-to-market capabilities, virtual courses, in the SAP Partner Solution Progression document.
Any issues incurred during the Build phase should be raised in the Partner Delivery Community. Issues/incidents related to a customer-specific deployment, such as those related to APIs, Performance, Security vulnerabilities, etc., should be raised via SAP Launchpad.
We have worked closely with software technology partners like Paradox.ai and Eightfold.ai to streamline the Partner Journey Map and enable self-service capabilities for our partners to get their solutions listed on SAP App Center.
Paradox’s journey to becoming part of the SAP PartnerEdge program and listed on the SAP App Center has been a wonderful and collaborative effort between Paradox and SAP team members. From the onset, we received tremendous support and guidance in exploring our partnership options – including being introduced to the SAP.iO Foundry program, which was strongly supported by the SuccessFactors Product Partnerships team. With interest from a mutual client in developing a standard integration, the partner program offered us a clear path to building just that. I am incredibly grateful for the continual support and patience from the SAP SuccessFactors partner team that brought us to this point.
– Sylvia Miller, Vice President, Channel Partner Partnerships, Paradox
As part of the PartnerEdge program, we continue to engage actively with SAP SuccessFactors product groups to enhance integrations between Eightfold and SAP SuccessFactors platforms. Our initial engagement with the partner program would have certainly benefited from the clarity of the Partner Journey that is being put in place right now. It is great to see all key elements and milestones being laid out in one place to create a partner experience that is smooth and productive. As an SAP Endorsed App partner, we are very appreciative of the engagement that we went through to get validated and listed on the SAP App Center.
– Dave Ghosh, Vice President, Channel Sales & Partner Alliances, Eightfold
Partner Journey Map will act as a self-service utility for independent software vendors by bringing all the SAP resources under one umbrella and help to connect with the right people and choose the right partnership to extend the solution for SAP SuccessFactors. It also helps to imagine the journey as a partner from initial engagement until the Go-To Market.