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Partners: Build Your Brand with Your Packaged Solution’s Customer Success

The power of customer success goes a long way. And, it is a powerful message that you can leverage to continue building your brand and defining your value.

As you know, thanks to our ever-growing digital world, more than 97 percent of prospective customers seeking an IT solution have already done most of their research before engaging in a conversation with a solution provider.

And, with so much digital clutter and noise, it’s a challenge to stand out even if you have a strong value proposition and are a good marketer behind your business.

Business Impact Translates into Brand Building

Partners with SAP-Qualified Partner-Packaged Solutions can stand out in the market place by nominating your business impact story to have a Business Transformation Study(BTS) created that you can add to your credibility list of assets for building your brand identity in the marketplace.

The Business Transformation Study, is a PDF document, that is created, at no cost on your behalf, showcasing how a customer is running better or helping the world run better by using SAP solution.

The Business Transformation Study is a concise and easy-to-consume type of credibility-building asset that gives a prospective customer a high-level view of how your expertise, IP and software, delivered customer success.

Timing: The Business Transformation Study for your packaged solution’s success is best approached for development after a customer go-live(preferably more than six months) highlight the solution business benefits.

How to Get Started

When you go to the Success Stories area on SAPPartnerEdge.com, you will find all that you need to know about the different types of success stories that you can create.


A Business Transformation Study is funded on a first come, first-served basis. To learn more about creating a a BTS story, click here. and to learn more about creating success stories as a partner, check out what is available and the process, click here.

In short, your best customer successes with packaged solutions can easily translate into compelling information that helps you to continue to build your brand and showcase your capabilities.

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