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Author's profile photo Lena Zilli

Four Ways to Personalize Your Web Shop in SAP Commerce Cloud

Interactive Personalization Compilation

Do you want to find out why personalization should concern you, even in times of crisis? Are you curious about innovative learning methods?

Our interactive compilation guides you through four ways of personalizing your web shop in SAP Commerce Cloud in a fun, engaging way. Make your way through short and crisp introductory videos and a selection of additional enablement content and further readings at your own pace. Find out how to become an expert. And don’t forget to keep an eye out for the easter egg (hint: follow the dog)!

Personalization in SAP Commerce Cloud

In our interactive compilation, you will learn how to use tools like Backoffice Adaptive Search, Administration Views and SmartEdit to personalize your storefront in the following four ways:


Your search tools in SAP Commerce Cloud will help you to prioritize products, reorganize your filters and facets as well as to customize search results.


Motivate your customers with contextual and relevant promotions. You can run generic promotions or tailor them to the needs of specific target groups.


Suggest selected products to your customers either within your web shop manually through related products. Or opt for a machine learning-based approach with SAP Marketing Cloud.


Leverage website banners to provide your customers with relevant information and to promote their engagement.

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