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Author's profile photo Joerg Koesters

From Customer-Centric Convenience to sustainable shopping – The future of Retail is Now


The retail industry has changed dramatically in the past 15 years as unrelenting demands for convenience, price, and customer experience has moved consumers online. As the borders between brick and click become increasingly blurred, how can retailers unify the online and offline worlds? How can breakthrough technologies like artificial intelligence, and the Internet of Things in stores help retailers deliver the compelling, personal, and frictionless experience their customers expect?

Our feature customer Salling Group A/S who continues to raise the bar in modern retail (see examples: How Can a Retail Giant Become a Logistics Champion? and Salling Group: Sharpening a Competitive Edge in the Retail Industry’s Relentless War for Talent).

Salling Group A/S CIO Alan Jensen will talk about how a single digital core powered by SAP is helping to drive innovation and growth.

After this customer interview follows a deep dive into two key industry topics: how leading retailers are reinventing themselves to become customer-centric, and the growing importance to retail brands of demonstrating their sustainability credentials.

We will share the real-life experiences of SAP customers around the world, and get practical insights from a range of industry experts to help you along your journey to the intelligent enterprise.

Customer insights include:

Learn more about the retail industry, trends in the market and hear directly from our customers. Register now for the virtual SAP Industries Forum 2020.

Follow #SAPIndustriesLive for more information

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