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API in Google Shopping – Is It Really Worth It?

We live in a world that we can no more imagine without e-commerce. Considering how convenient the internet has made everything by enabling us to shop anything, anywhere, anytime, it won’t come as a surprise if we told you that one of the most popular activities on the web is shopping.

According to statistics recorded for last year, e-commerce sales make up 13.7% of total sales representing $3.53 trillion of the $25.038 trillion value of the global retail market. Moreover, according to projections, global e-commerce is expected to approach $5 trillion and seize 17.5% of the market by 2021.

Obviously, a larger number of business owners are either opening up new businesses online or building e-commerce stores along with brick and mortar stores for their existing retail businesses. This way they can not only make more profit, but it is also a good way to keep up with consumer needs and trends.


One of the things customers love doing online is comparing different products/service providers to google and see who offers them the best bargain; this is where ‘API in google shopping comes in..

What is Google Shopping API?

Google shopping API stands for Application Programming Interface, and it allows two applications or tools to exchange information so they are able to directly communicate with each other. App developers create it every time they want to make use of their application easier for other developers or users, as API records the search criteria, compares them with other businesses(availability, prices, location etc.), and returns to the user with their desired results.


A good example of API from your daily life would be a hotel booking platform or a platform where you order food. Can you imagine these platforms without hundreds of comparisons to help you pick and choose the deals that suit you best? So, yeah, you have APIs to thank for it.


Who Exactly Is It For?

API is strongly recommended for big businesses. The more products there are in a shop, the more difficult it becomes to update all data manually. API content for Shopping Ads makes it possible to effectively manage a complex shopping campaign for a huge amount of products. However now, thanks to applications like Heralbee, everybody can benefit from API in Google Shopping Ads world. Heralbee uses Google API to provide customers with:

  • A quick update of prices in Google Shopping campaign
  • A quick update of the stock availability status in Google Shopping campaign
  • The fastest possible change processing in Google

How Will API in Google Shopping Benefit Me?

Currently available in 94 countries, the platform continues to expand its reach as business owners and online shopping enthusiasts continue to benefit from the platform.

If you are a business owner, it will assist you to meet the expectations of your customers, which is the ultimate goal of a smart business owner. Following are some of the ways that using API in Google shopping will benefit you:


  • The option to easily choose to include or exclude specific products with a different filter
  • Real-time data push to the Google Merchant Account
  • Ads management on a per-product basis
  • Map store category with Google Shopping feed categories
  • Supports Simple, Virtual, Downloadable, and Configurable product types
  • Mapping of dynamic attributes
  • The option to Authenticate the Merchant account of the user
  • Support for special prices with from/to date

How Can I Use Google Shopping API Integration Extension?


If you wish to reap the benefits of the Google Shopping Content API Integration extension, you will first be required to sign up for an account with the Google Merchant Center. Make sure to create this account before installing the extension.

The Merchant Center is where you make your product information available so that it can appear all across Google properties and the web. If you own an account with Google-like Gmail, visit Google Merchant Center. Subscription to the Google Merchant Center is free and can be done here.

However, if you don’t have a Google account, you will be required to create a new account.

No additional fees are required in this section.

Clearly, API Content for Google Shopping is a good option if you wish to enhance customer experience along with advertising your products in a better way all over the web.

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