Search Engine Optimization isn’t as unfamiliar a term as it once was. In fact, it is rather popular among the users of the World Wide Web, especially e-commerce business owners. Not only does a good SEO strategy for your SAP business lets you tap into an endless world of users through search engines, but it also does so organically, which is, of course, a big plus.
You must add an SEO strategy to your marketing plan to get free traffic for your sap business.
Before proceeding further I suggest you read this document to Boost Your Business and Promote Your SAP Solution Specialization.
However, the thing about SEO is that it frequently changes; the strategies that were worshipped a decade ago have become obsolete now. A good example of that would be how higher keyword density was preferred in content earlier but now the focus is on content with lower keyword density that offers higher value for the customer.
Therefore, it is the beginning of a new decade and time for a fresh new SEO strategy with the best new SEO tools for better performance in the e-commerce world. And wouldn’t it be all the more wonderful if these tools were free? Well, then you’re lucky.
Google page speed insights:
The speed of your e-commerce website is a major contributing factor, as a slow website can be a major turn off for users. Page Speed Insights (PSI) by Google is a free tool that reports on the performance of your website’s pages on its speed on both mobile and desktop devices. It also provides you with suggestions on how the performance of your pages can be improved.
Moreover, PSI also provides you with lab and field data about your page. The easy thing about PSI is that, at the top of the report, it gives you a score that depicts your page’s performance. A score of 90 or above is considered fast, while a 50 to 90 is considered moderate, and less than 50 is considered to be slow.
If you want to up your SEO game, your keyword game has to be strong. The keywords you use can either make or break your SEO strategy. Ahref is a keyword searching tool that gives you insight into what is working for your competitors so you can learn from them and adopt the same strategies.
This way, when you get content written for your website and for guest blogs, it will not be irrelevant and you will be able to rank higher on search engines for your desired keyword(s).
This tool also helps to find the strategy of your competitors how and where they are getting links.
It also helps to find PPC keywords for the paid campaigns that your competitors using for getting the customers through Google.
Incognito Google search
As an e-commerce website, it is a must for you to know how popular your keywords are on Google. The incognito mode lets you browse Google in private mode, which tells you to know how your website looks to a random user. This way you also find out how popular your keywords are on the search engine, and get details about the most popular searching terms in your niche.
If your website is not Mobile-friendly, your user will not stay for a long time. It is very necessary to have a mobile-friendly website. This is one of the important ranking factors for SEO.
According to a statistical report published in 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones. This tells us the importance of having a mobile-friendly website for your e-commerce business. You can use Google tool to check if the pages on your site are mobile-friendly or not.
All you have to do is type in the full URL of the web page that you want to test, and you will have the test results in less than a minute. The test results include a screenshot of how your website’s page will appear to Google on a mobile device. Moreover, it also lets you know of any mobile usability problems that may affect the experience of your users.
One of the best things about SEO is that it yields results organically. Thanks to the above tools, you will be able to execute your 2020 SEO strategy in a better way and achieve the ranking you worked so hard for.