In a time where people spend almost 100 hours every year online, it is important to be secure. This is even more important when dealing in e-commerce.
E-commerce involves the buying and selling of goods over the internet, and almost always involves credit card information, personal details and sometimes even the ID’s. Customers need to know that the information they share with your website will be secure.
It is essential that you protect consumers’ information so that you can keep your business running smoothly. With hackers and other cybersecurity threats being so prevalent, you can find a multitude of ways to secure your site. Here are more reasons why it is important.
There must be trust
If you run an e-commerce site, you are asking your users to give you a lot of important personal information. If your site is unsecure, users may not trust you and you could lose customers.
Ensuring a safe and secure site will drive up site visits, as well as customer trust and interaction. This will secure your customer base, and ensure your site is recommended and used by new customers.
You can secure your site well by using a business VPN. This encrypts data coming in and going out of your site, meaning you become untraceable. It is helpful in reducing threats from various cybersecurity attackers.
Attackers are waiting
One of the most popular cybersecurity attacks is phishing. Hackers send emails to your customers pretending they are you, and ask for customer information that can then be used in identity theft or fraudulent transactions.
Some hackers will attack your site directly and render it useless. The good thing about this kind of attack is that it only downs your website and does not jeopardize client information.
The third kind of attack is malware. Hackers will put a virus in your code and this downloads to the user’s computer. Once the virus attacks a personal computer, hackers can access that computer and take all the information they require.
User information is important
Apart from losing you customers, a hacker stealing users’ personal information doesn’t do much else damage to you.
However, a customer losing this information to a hacker has long term repercussions. Bank fraud, identity theft, and the invasion of privacy are all serious problems. Showing you care about customer safety can earn you customer loyalty.
Keeping your users safe is still in your best interest, even when the loss to your business seems insignificant. Your care is one of the most important factors that can put you above your competition. Ensuring there are no loopholes for hackers to access information is one of the easiest things you can do.
Security breaches not only lose customer trust, but also put your business in a bad light. This can cause money loss from customers pulling away, as well as investors withdrawing support.
This might not be the biggest problem you face, though. If your customers wish to hold you accountable for security breaches, they are fully within their rights. Many times, companies that have been breached have been forced to provide financial compensation for customers who lost money as a result.
Furthermore, if your company deals with discreet business such as adult entertainment, you might be liable for the damages caused by names being leaked. People who use discreet adult entertainment services do not want this information made available to the general public.
Ensuring that there are no security loopholes, using VPN services, and asking for verification processes can save your business a lot in the long run.
Protect your business and your customers’ information, rather than trying to do damage control when it’s too late. Staying on top of threats and employing a team of cyber guards will help take care of you and those you care about.