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visibilityPRO – SME SEEDx Development Challenge 2020

This blog post is a submission to SME Partners – SEEDx Development Challenge 2020.

Our story begins on account of traditional retail-related issues and planogram compliance pain points. Manufacturers have to process more than 80.000 images daily. Every day, a salesman of merchandiser visits about 30 outlets and captures two images per outlet on average. Right now, the manufacturer needs roughly 60 employees working in a department to process these images every single day.

With the power of AI – Computer Vision, it removed the pain point problem as above so the manufacturers can optimize operating costs and prioritize their capital investment into R&D and market development. This method helps sales and merchandising compliance improve, save operating costs of audit teams, and accelerate the duration of incentive payment to outlet owners.




Solution Description

To provide manufacturers the most effective tool to improve sales & merchandising compliance, increase the numeric accuracy distribution, and manage POSM investment effectively and accurately.

Solution Use Case

This solution targets traditional outlets where our clients can trade marketing programs with display requirements such as display programs, accumulative programs effectively, and improve engagement with outlet owners through display programs.

This useful solution supports outlet owners to register and collect rewards easier.


Persona Identified

Pain point #1: As an auditor, it’s frustrating and tedious for me to evaluate roughly 800 images all day. My responsibility is checking merchandise compliance from sales clerks and verify their work obligations per day; therefore, I am struggling to concentrate on auditing each image.

Pain point #2: As a salesman or merchandiser, I regularly find my works fail to be recognized. After receiving the evaluated result from audit teams, I discovered that the captured images did not qualify. As it turns out, I have to come back to my customers and retake photos.

Pain point #3: As an audit lead, I usually confront a lot of waiting-for-review images by the end of the day. It’s a challenging task for me to keep the high quality of my audit teams with high performance permanently. At the same time, there are some other work obligations I have to complete in a day, such as reporting, supporting sales team, and subordinates.

Pain point #4: As a trade marketer, I usually confront with the trust as well as the quality of reporting and numeric distribution statistics because the evaluation results are almost influenced by the consistency, and emotion of humans. Furthermore, the limitation of humans also affects to increasing the number of images need to evaluate.

Our visibilityPRO’s success metrics:

  • Optimize auditing cost
  • Increase the frequency of display assessment
  • Increase retention rate
  • Increase trust & accuracy rate of reporting & numeric distribution statistic

visibilityPRO’s Technology Elements

  • SAP B1
  • Microservice
  • Azure Kubernetes Services
  • .NET Core Web API
  • ORM Dapper
  • A lot of models and algorithms in Computer vision – Object detection & classification
  • Tensorflow, OpenCV
  • Tensorflow serving
  • SSIS for ETL

visibilityPRO architecture


How to synchronize DMS core (SAP B1) with visibilityPRO


Go-to-market strategy

Together with SAP and Microsoft, we designed visibilityPRO on Azure integrating with all our clients using on-premise SAP B1 or SAP HANA on cloud. We are trying to work out the viable commercials to build the product on SAAS model.

Marketing strategy

  • Social media marketing like SAP Community, YouTube, Linked In, Facebook, Medium
  • SAAS marketplace: SAP App Center, Microsoft AppSource

Road Map


Contact Information

Partner              : DMSpro JSC
Country             : Vietnam
Team Name      : visibilityPRO
Team Members :

  • Hoang Dang
  • An Pham
  • Sang Tran
  • Sam Nguyen
  • Duong Nguyen
  • Nhan Trong

We believe you will like our solution idea and the read was worth your valuable time.

SME SeedX Development challenge had made us explore innovative options and impress the customers. It keeps us innovating always as a part of our design thinking process. Also, we are sincerely thankful to the entire SAP SMB SEEDx Team that gave us this opportunity to learn the new technologies and kindly support in designing our solutions.

For more information about the development challenge, you may refer to the SME SEEDx Development Challenge 2020.

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