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retailPRO – SME SEEDx Development Challenge 2020

This blog post is a submission to SME Partners – SEEDx Development Challenge 2020.

Our story started on account of traditional retail-related issues. Up to now, there are more than 2,2 million outlets in Vietnam with roughly 600,000 FMCG outlets. However, outlet owners do not have sufficient latest information about promotions, and products might be hot sales next time. At the same time, the master coverage plan of salesmen is not enough frequency to take better care of outlet owners efficiently and promptly. Currently, suppliers and brands are on the path to decline since the lowering in employee loyalty, seeking for job at another industry.

With the above challenges, retailPRO was born to be a good connection between Suppliers/Brands, Distributors, and Outlet owners. The innovation app also helps sales staff to be more focus on taking care of their customers efficiently and swiftly without expanding the visit frequency.




Solution Description

To provide Consumer Industries the most effective way to engage with and deliver their products to consumers at any corner of Asia.


Solution Use Case

This solution targets traditional outlets where our clients can trade marketing programs such as promotions, display programs, accumulative programs effectively, and engage their outlet owners through loyalty programs.

It also helps outlet owners browse, order products rapidly and efficiently.

Persona Identified

Pain point #1: As a pensioner or an elder, it’s not easy for me when using computers. How can I receive the latest information about promotion programs from vendors as well as distributors so that I can decide to make purchase requests (sales orders to salesman) effectively?

Pain point #2: I am a young officer. My multigenerational family members are running two stores. There are thousands of products with various and different categories imported, exported, and stored in these stores every single day. How can I help my older members to manage stock status without using sophisticated software?

Pain point #3: I am a senior officer and running some stores at the same time. There are thousands of products with various and different categories imported, exported, and stored in my stores every day. How can I update the latest stock status and get insights about my top-selling products and product lines any time, anywhere?

Pain point #4: As an outlet owner, there were a lot of promotions that I forgot or missed registering, even I didn’t know how to accomplish the registered and claim rewards.

Our retailPRO’s success metrics:

  • Improves revenue & market coverage growth rate
  • Optimize salesforce
  • Increase new outlet owners and retention rate

retailPRO’s Technology Elements

  • SAP B1
  • Microservice
  • Azure Kubernetes Services
  • .NET core Web API
  • ORM Dapper
  • Flutter
  • Apache Spark for big data analysis
  • LSTM for time series forecasting problems
  • Google Speech to text & Rasa platform for AI assistants
  • BERT model for Vietnamese NLP
  • SSIS for ETL
  • OData

retailPRO architecture

How to synchronize DMS core (SAP B1) with retailPRO


Current flow:


Upcoming flow:

Go-to-market strategy

Together with SAP and Microsoft, we designed retailPRO on Azure integrating with all our clients using on-premise SAP B1 or SAP HANA on cloud. We are trying to work out the viable commercials to give the product on SAAS model.

Marketing strategy

  • Social media marketing like SAP Community, YouTube, Linked In, Facebook, Medium
  • SAAS marketplace: SAP App Center, Microsoft AppSource

retailPRO’s Road Map

Contact Information

Partner              : DMSpro JSC
Country             : Vietnam
Team Name      : retailPRO
Team Members :

  • Hoang Dang
  • Tam Nguyen
  • Hieu Bui
  • Nhan Trong
  • An Pham

We believe you will like our solution idea and the read was worth your valuable time.

SME SeedX Development challenge had made us explore innovative options and impress the customers. It keeps us innovating always as a part of our design thinking process. Also, we are sincerely thankful to the entire SAP SMB SEEDx Team that gave us this opportunity to learn the new technologies and kindly support in designing our solutions.

For more information about the development challenge, you may refer to the SME SEEDx Development Challenge 2020.

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