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5 Predictions for the Augmented Reality Industry

The augmented reality (AR) industry continues to grow at breakneck speed as the value and participation in the market continue to grow. The future will undoubtedly hold many more evolutions for AR and its related technologies continue to draw interest from developers around the world. 

The logical next step is for more game developers to start incorporating AR into their projects. The success of Pokémon Go has demonstrated the power of AR when implemented in the right way. Pokémon Go continues to see impressive engagement numbers and a steady flow of profits thanks to its impeccable implementation of the AR technology. 

Image Credit: Wikimedia

1. More games will use augmented reality

Pokémon Go is one such social experience that uses players’ real-time locations to determine which Pokémon monsters are available and which users are open to trade. This unique combination of technology and sociology creates a memorable AR game that will undoubtedly inspire even more developers to jump on board the AR train. 

This will be helped further along by the fact that most development environments are becoming a user to use for beginners and artists who aren’t necessarily technical experts, thus making AR development much easier. 

This success has inspired other game developers to create their own AR experiences. Other developers have created successful AR apps by combining the fundamental technology of AR with the fundamentals of classic board games to create engaging gaming experiences. Most importantly, many of these AR games are social and find success through the shared gaming experience. 

2. AR will become easier to produce

A few major shifts will likely happen:

  • Hardware prices will decrease
  • AR development software will become cheaper
  • More intuitive AR solutions will emerge

There are many IDE options today for developers who wish to develop AR apps for one of the major app markets. Starting, it may seem like an improbable task, but developers of any skill can develop with engines like Unreal and Unity that attempt to make development simpler through community interaction. 

There are also web-based AR development tools that use drag and drop functions to speed up development for all developers. All of this accessibility leads to a greater number of innovations at increasingly faster rates. 

3. Big brands will push AR into the spotlight

Most importantly, big businesses are getting in on the AR rush as well with companies like Apple and Google releasing AR development kits that make creating AR apps a breeze. 

There are great examples of applied uses for AR as well such as the IKEA AR app and Sephora AR app which both utilize the user’s physical environment to alter its appearance. 

4. Future mobile devices will greatly improve the AR experience

Every few months, technical specifications of last season become outmoded, replaced by newly minted semiconductors, freshly pressed transistors, and a newly planted crop of processor cores.

As we make more technology for less, we have more room to create truly dynamic AR experiences. Moving forward into the next year, Android, Samsung, and Apple smartphones will continue to expand in resolution, processing power, RAM, and graphical capability.

Mobile devices are ubiquitous. As more powerful iterations are released, the more the UX, UI, and technical aspects of complex software are improved. AR, initially a cumbersome and error-prone technology will become more intuitive, reliable, and robust.

5. Business AR apps will proliferate

AR isn’t just entertainment. Games have embraced AR, but it can be used for practical business purposes as well.

Business applications of augmented reality:

  • AR for architecture
  • AR for construction
  • AR for interior design
  • AR for training and onboarding

Conclusion

The prices of smart devices continue to decline as well, which means that more people will have access to AR technologies. 

Augmented reality apps like Pokemon Go, Sephora’s makeup app, and IKEA’s placement app demonstrate the flexibility of the technology and how it can be translated across industries for a variety of reasons. These big brands will continue to push AR as it unveils a new realm of opportunity for developers to make truly mind-bending experiences. 

Reality technologies promote user engagement unlike any other form of entertainment which can quickly be used for the benefit of any business. Ultimately, the AR industry will continue to grow because it is an exciting technology that engages users and pushes limits.

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