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Author's profile photo Antje Schablinski

SAP Digital Business Services at TechEd Barcelona

SAP TechEd Barcelona 2019 is a great result! With over 2000 customers, partners, and SAP attendees all hungry for knowledge on SAP products and services, SAP TechEd was a great place to learn and network with peers and experts.

For the first time SAP DBS was fully integrated in the track areas on the show floor with 7 tracks bars covering the following focus areas:

Accelerate you Move to the Intelligent Enterprise with SAP Model Company, SAP Value Assurance, SAP Advanced Deployment

Data Security and Privacy in multi-cloud landscape with Data Masking and Encryption, Data Privacy in Cloud, Identity and Access management, Compliance and regulations, SAP New MaxAttention

Innovate with Services and Solutions from SAP with SAP Innovation Services, SAP Innovative Business Solutions, Intelligent Technologies

ALM and Next-Generation Support with SAP Solution Manager, SAP Cloud ALM, Focused Solutions, AI-driven Support, Real-time support, Built-In Support

Data driven Intelligent Enterprise with Orchestration and Architecture, Intelligent Data Management, SAP Data Intelligence, SAP Data Hub, SAP New MaxAttention

Move to the Intelligent Enterprise – Tools with SAP Transformation Navigator, SAP Readiness Check, Business Scenario Recommendations

Move to the Intelligent Enterprise – Services with SAP S/4HANA Adoption Starter Engagement, Jump Start SAP S/4HANA realization, SAP Preferred Success


The 14 Demo Theatre Sessions presented by SAP DBS were very well attended with around 450 visitors and partially fully booked in advance showing a huge interest from customers in SAP DBS topics. Some of our sessions were so heavily overbooked that we have spontaneously repeated them and have relocated them in bigger theaters.

Watch the replays to the sessions here.

The traffic at the track bars and the demo theater sessions throughout the three days was great! The teams had a lot of meaningful conversations with the attendees. And SAP DBS was proud of its diverse and inclusive staff!

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